The objective of the conference is to bring together Government, industry and other stakeholders on common platform to discuss policy level issues and share the best practices and innovative ideas to curb the menace of counterfeiting, piracy and brand theft resulting in strengthening of IPR protection ecosystem in the country. The conference will also cover the economic and social issues arising out of counterfeiting; discuss key challenges involved in combating counterfeiting (policy and enforcement related), discuss sector specific issues and share case studies; identify the role of technology in anti-counterfeiting and chalk out strategies for industry. The conference also offers excellent opportunity to discuss, share experiences, case studies, network with industry leaders and learn about the current and innovative practices in the industry to curb counterfeiting and protect the brand.