Complete Digital Marketing Training Program

Why is Digital Marketing one of the Hottest Skills today?

According to IAMAI, Internet and Mobile Association of India, the number of internet users in India is going to cross 500 Million mark by the end of June 2018, yes you heard that right, 500 Million! So, it’s common sense that all the eyes are in Mobile Screens today, and when the potential customers are looking only at the mobile screens, every small or big company wants to create their brand awareness or do all sort of engagement there and nowhere else. Now, who will do this for them, surely it has to be Digital Marketing Experts. No doubt the skill is so high in demand. It has got the most number of jobs in the market today.

Need some more motivation? Have a look at this.

Linkedin, world’s biggest professional network considers SEO/SEM Marketing and Marketing Campaign Management as one of the most important Skills companies need in 2018.

Monster, a very popular job portal considers Social Media Marketing skill as one of the top 7 work skills that can make you more marketable to employers in 2018.

Forbes, one of the most popular and trusted portal has included Digital Marketing in its ’13 Top Tech Skills in High Demand for 2018’.

So, now when you are sure about learning Digital Marketing, let me tell you why I’m eligible to train you.

I’m Sushant Kokate, Digital Marketing Expert, Former Secretary at Western Maharashtra Placement Consortium and Trainer at various Entrepreneurship Awareness camps organized by Engineering and Management Institutes in association with Entrepreneurship Development Institute of India. I got these job roles and opportunities only because of my true Passion towards training and mentoring students, working professionals and entrepreneurs.

Batch Schedule (Weekdays - Monday to Friday)

Batch Schedule (Weekend - Saturday & Sunday)

My Training Methodology

The entire training is Practical, because if you’ve to get your Dream job, then you got to be skilled enough to clear the interviews of any difficulty level. No company wants to hire a candidate with theoretical knowledge. The training and certifications are of no value if you cannot create good campaigns so here I train you to build awesome campaigns that provide good awareness, and later healthy conversions. I train you to study the campaign reports in detail so that next time, the conversions improve. The training consists of hell lots of Case Studies which helps you to build strong strategies that make you Smarter and Successful at campaigns.

What will you learn in this Course

Module 1 – WordPress Website Designing

• Working of Websites
• Choosing your Domain
• Purchasing Hosting
• WordPress Installation
• Navigating WordPress
• Adding a Static Home Page
• Editing a Page & Change the Site Title
• Adding and Editing a Menu
• Writing a New Post & Organizing Your Blog
• Blog Page Design – Excerpts vs Full Content
• Finding, Installing and Activating Plugins
• Backing Up Your Website
• Securing Your Website

Module 2 – Google Adwords

• How Google Adwords works
• Examples of Google Adwords Ads
• Setting up your Adwords Account
• Exploring the Adwords Interface
• Finding the Best Keywords for your Ad Project with Keyword Planner
• Creating a Google Adwords Search Campaign
• Selecting your Audience
• Choosing your Bid Settings
• Creating an Ad Group and Adding Keywords
• Finalizing your Google Adwords Ad
• Managing your Campaign and Analytics

Module 3 – Facebook Page Management

• Why Facebook Pages are Important
• Facebook Page Optimization
• Adding Essential Information to your Facebook Page
• Selecting your Profile Image
• Creating a Professional Facebook Cover Image
• Writing a Captivating Description of your Page
• Getting your Facebook Page Username & URL
• Facebook Apps Links
• Facebook Page Apps to Increase Fans Engagement
• Create your Facebook Page
• Ways to Monetize your Facebook Page
• Exploring Publishing tools
• Scheduling Posts
• Facebook Call-To-Action Button
• Study your Competitors on Facebook
• How to Guarantee your Fans see All your posts
• Exploring Facebook Insights
• Promoting your Facebook Page
• Turn ANY image into a clickable Facebook Post

Module 4 – Facebook Marketing

• Introduction to Facebook Ads
• Introduction to the Facebook Ads Manager
• Setting up your Payment account for Ads
• Defining your Target Audience
• Level 1 – Creating the Ad Post
• Level 1 – Boosting Your Post
• Level 2 – Creating your Ad in the Ads Manager
• Tips to get your Ad approved by Facebook
• Analyzing the Results
• Creating your First Facebook Ad

Module 5 – Youtube Marketing

• YouTube Basics
• SEO: Watch Time vs. View Count
• YouTube Keyword Research
• Starting Your YouTube Channel
• Designing and Adding Channel Art
• Adding Your Channel Description
• Customizing Your Channel Layout
• Increasing YouTube Subscriptions
• Adding a YouTube Channel Trailer
• Verifying Your Channel and More Important Settings
• Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
• Adding YouTube Cards and End Screens
• YouTube Analytics
• Creating a YouTube Ad to Promote Your Videos

Module 6 – Linkedin Marketing

• Welcome to LinkedIn Marketing
• Setting up your LinkedIn Profile
• Adding Experience, Skills, Accomplishments to your Profile
• Adding a Professional Background Photo
• Adding Media (Video/Photos) to your LinkedIn Profile
• Changing your LinkedIn URL
• Adding Your Website to LinkedIn
• Creating Shareable Content on LinkedIn
• Case Study: LinkedIn Company Page Examples
• Creating a LinkedIn Company Page
• Managing your LinkedIn Company Page
• Publishing content on your LinkedIn Company Page
• LinkedIn Ads Introduction
• Creating a LinkedIn Sponsored Content Ad
• Waiting for LinkedIn Ad approval
• Creating a LinkedIn Text Ads Campaign
• Creating a LinkedIn Sponsored InMail Campaign
• A quick view of the Campaign Manager
• Create an Optimize your LinkedIn Profile

Module 7 – Twitter Marketing

• Why Twitter and How it can Help your Business
• Choosing the Best Username
• Tips to Choose Your Twitter Handle
• Creating your Twitter account
• Creating an Outstanding Twitter Profile Page
• Adding your Profile and Header Photo
• Writing an Optimized Twitter Bio
• Writing an Optimized Twitter Profile Description
• Pin the Most Important Tweet for Your Audience
• Connecting with Other Influencers
• Twitter Hashtags
• Adding Twitter buttons to your Website
• Adding Twitter Widgets to your Website
• Twitter Advertising – Creating your Ads Account
• Twitter Advertising – Adding your Payment Method
• Twitter Advertising – Creating other Twitter Ads
• Twitter Advertising – Promoting a Tweet

Module 8 – Instagram Marketing

• Why Instagram and How it can Help your Business
• Create an Instagram for Business Profile
• Building a Killer Instagram Profile
• Accessing the Ads Manager
• Creating your First Instagram Ad
• Creating your Instagram Ad inside the App
• Create an Instagram Ad!
• Tools to Create Viral Instagram Photos

Module 9 – Pinterest Marketing

• Why Pinterest and How it can help your Business
• Opening a Pinterest Business Account
• Linking Pinterest with Your Website and Getting a Verified Account
• Linking Pinterest with Other Social Media Platforms
• Optimizing your Pinterest Profile
• Creating Boards
• Getting Started with Pinterest Ads
• The Ads Panel Overview of Pinterest
• Creating an Ad Campaign on Pinterest

Module 10 – Email Marketing

• Email Marketing Tools
• Creating Email Marketing Campaign
• Creating a Lead Magnet
• Adding Opt-In Forms to Your Website
• Segmenting and Tagging Your Audience
• Using Reports to Analyze Success

Module 11 – Google Analytics

• Set Up Google Analytics
• Navigating the Google Analytics Dashboard
• Know Your Audience Better with Analytics
• User Acquisition and Behavior Flow
• See Where Visitors Click on Your Website
• User Behavior and Site Speed
• Setting Up Goals with Google Analytics

Module 12 – Content Marketing

• Developing Your Strategy and Setting Goals
• Choosing the Proper Platforms and Tools
• Writing Better Titles
• Writing Quality Articles

 Module 13 – SEO

• Introduction to SEO
• Keyword Research
• On-Page Optimization
• Off-Page Optimization
• Back Links

Module 14 – Local SEO

• Introduction to Ranking a Local Business Website
• Keyword Research
• Creating Your Google My Business Listing
• Optimizing Your Google My Business Page
• Evaluating Your Rankings

Module 15 – Remarketing

• Importance of Remarketing
• Setting up Remarketing in Google Adwords