Book Online Tickets for Community Learning Project by Thane Chap, Mumbai. Topic:  Luxury Brands Study and Consumer Approach
 
Join us on a visit to Palladium - Mumbaito research, study & observe and understand the following:
 
1. Comparative Observations between: Lifestyle Brands and Luxury Brands (Any 2

Community Learning Project by Thane Chapter

 

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About The Event

Topic:  Luxury Brands Study and Consumer Approach

 

Join us on a visit to Palladium - Mumbai
to research, study & observe and understand the following:

 

1. Comparative Observations between: Lifestyle Brands and Luxury Brands (Any 2 Categories. Eg: Clothes, Watches, Accessories etc.)

2. Consumer Behaviour


a. Understanding the Luxury Fashion Consumer


i. Why does he/she purchase – Factors
ii. Demographics – Gender, Age, Income, Status etc
iii. Psychographics – Personality, Values, Opinions, Attitudes, Interests, Lifestyle
iv. Consumer Perceptions about Luxury Brands (will choose a couple of brands for study)

3. Festive Trends


a. Brand Promotions at Festive Times
b. Sales Strategies
c. Emerging Luxury Trends – 2018

 

 

Date - 24th November, 2018    |    Time - 11:00 am to 2:00 pm 

 

Venue: Palladium Mall - Mumbai

 

FEE :

FREE for All Particiapnts

1 CLC is attached to this training

 

For more information please contact :
Trupti N (Chapter President) - 9702155131

Apeksha S (Chapter Secretary)- 9821924448

 

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