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Topic: Luxury Brands Study and Consumer Approach
Join us on a visit to Palladium - Mumbai
to research, study & observe and understand the following:
1. Comparative Observations between: Lifestyle Brands and Luxury Brands (Any 2 Categories. Eg: Clothes, Watches, Accessories etc.)
2. Consumer Behaviour
a. Understanding the Luxury Fashion Consumer
i. Why does he/she purchase – Factors
ii. Demographics – Gender, Age, Income, Status etc
iii. Psychographics – Personality, Values, Opinions, Attitudes, Interests, Lifestyle
iv. Consumer Perceptions about Luxury Brands (will choose a couple of brands for study)
3. Festive Trends
a. Brand Promotions at Festive Times
b. Sales Strategies
c. Emerging Luxury Trends – 2018
Date - 24th November, 2018 | Time - 11:00 am to 2:00 pm
Venue: Palladium Mall - Mumbai
FEE :
FREE for All Particiapnts
1 CLC is attached to this training
For more information please contact :
Trupti N (Chapter President) - 9702155131
Apeksha S (Chapter Secretary)- 9821924448
