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for Your Startup or Tech Business?
Here\'s how color directly impacts your revenues and your business:
Garish vs Global
Every co-founder of a startup knows the software

Color and Design for User-Interface and UX


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About The Event

Are You Tapping into the Full Potential of Color and Design

for Your Startup or Tech Business?


Here's how color directly impacts your revenues and your business:



Garish vs Global

Every co-founder of a startup knows the software works, but clients or end-users reject the software because they find the colors garish. What colors and tones appeal to audiences in USA and Europe, the Middle-East, Far-East, Latin American, and African countries? Even if your startup is focussed on India, colors that work for the northern states are perceived as too ethnic for other states.




Code vs Choice

A developer may know how to mark colors in code, but may not know which colors to choose that will make the user-interface design more intuitive to the end-user. Likewise, a developer may write code but not necessarily know what makes a design intuitive. They don't teach color and intuition in any software engineering course, even though every job demands it.



Confusion vs Order

Using color poorly in your design can confuse your users. In the hands of masters, color brings meaning, order, beauty, emotional impact, and strong cultural resonances to your design. Color is a vital ingredient to the success or failure of any smartphone, tablet, or smartwatch app, website, online ads, and especially in the emerging world of smart TV apps, iOS or Android in the car dashboard, and Internet of Things (IoT).


Conservative vs Competition

To play safe, you may choose conservative colors for your user-interface design. Alas, that only makes you look forgettably identical to your million other competitors.


Clichés Are So Over

You think you know the colors to choose for your kids, parenting or education startup. However, do the same set of primary colors work for all demographics of kids? Ditto for the tones of greens for your Health and Fitness app? Or the reds, yellows, greens, and browns for your food and travel app, or that primary hue for your Shopping and e-Commerce site? Or especially those conservative tones of blue and greys for Fintech, Banking, most B2B portals, and Enterprise software. Your end-users are already weary of these clichés. Discover how you can make products and services bold and distinctive without being amateurish.






Come, join me as we start a revolution in user-interface design from India. Because it's about time we do.



Color in the 21st Century

This unique workshop approaches all the challenges of user-interface design and user-experience, with a special focus on color. We learn how to author more professional and even stunningly beautiful user-interface designs and user-experiences. We also discover there are several challenges to UI design and UX, which existing approaches do not solve elegantly enough. Here's where we bring these fresh insights into color. For communicating and possibly achieving breakthroughs in user-interface design and user-experience.


This is the 34th incarnation of the Design workshops that 'Dive' into user-interface design and user-experience. These workshops are transforming how professionals and companies in India approach design, making them more competent and more successful in the world. This brand-new workshop is based on the fantastic feedback and response from hundreds of participants to the Design workshops across Delhi, Gurgaon, Bangalore, Hyderabad, Mumbai, Pune, Goa, Chandigarh, NOIDA. So here it is: two half-days, devoted to all aspects of just one topic: how to make user-interface design that is more interactive, more playful, more engaging, more rewarding.




Delighted! Participants from the tenth workshop on user-interface design and UX, conducted in February 2015. You're next. 



Ecstatic! Participants from the ninth workshop on user-interface design and UX, conducted in February 2015. You're next.



Happy! Participants from the eighth workshop on user-interface design and UX, conducted in January 2015. In the picture: Co-founder, CEO, CTO, Vice-President, Project Head, Sofware Developer, UI Designer, Front-end Developer, Manager, and some other diverse people from across IT, media, and design. You're next.



Successful! Participants from the first workshop on user-interface design, conducted in September 2014. You're next.



Topics Covered in the Communicating In Color For UI Design And User-Experience Workshop:

Introduction to: 

  • User-Interface (UI) Design

  • Design Workflows

  • Color Theory

  • Color and Design Trend Analysis

  • Tools

  • Techniques

  • User-Interaction Design

  • Icon and Ideogram Design


Language: English



Fri-Sat: 26-27 May 2017


2:00 pm to 6:00 pm each day


1 session per day


4 hours per session, including a short 10-minute tea-break


91SpringBoard, Gurugram




Skilled! At the first workshop on user-interface design, conducted in September 2014. Join the gang.


Target Audience:




  • Folks working in internet startups, who need to define the creative vision and direction of their product's experience, but don't know how:

    • Founders and Co-founders
    • CEO, CTO, CIO
    • Vice-Presidents and Senior VPs
    • Product Managers


  • Professionals who have to wrap their heads around the challenges of user-interface design and interaction design in:

    • IT and tech companies
    • Advertising
    • Publishing and media
    • Social-media agencies


  • Officers who want their web and mobile based products and services to be more user-friendly, citizen-savvy, and less sarkari-looking, in:

    • Government
    • Public-sector-undertakings
    • Non-Government Organizations (NGO)



  • Graphic Designers, or amateurs or professionals from any branch of creative-arts who wish to learn about and work in user-interface design and interaction design. Yes, you can learn this form of design even if you are an

    • Illustrator
    • Book, magazine, or newspaper designer
    • Fashion-designer
    • Interior-designer
    • From any other discipline of visual arts


  • From national and multi-national corporates and enterprises:

    • Vice-Presidents and Senior VPs
    • Product Managers
    • Project Managers
    • Anyone else who needs to define the quality, standard, and excellence of the user-interface and interaction-design of their products, and then communicate and direct teams to achieving these goals.


  • Front-end Developers, who may know their markup languages and s, yet acutely feel the need to understand how to deliver meaning, response, and make their work more interactive and less static.

  • Web Designers, UI Designers, who are fed up of having their designs frequently rejected by clients, want to adopt more professional workflows, and wish to undestand the sophisticated new world of interaction design.




  • Undergraduates; graduates; post-graduates from any field including arts; commerce; management; science, who meet the rest of the criterion detailed below.


This workshop is deliberately designed for fewer participants, to keep the interactions, discussions, and brainstorming sessions more focussed, more meaningful, and more efficient. Less is more.



 Even more fun at the second workshop on user-interface design, conducted in October 2014.


Audience Profile:


1. English-speaking

2. Disposition: Must have an inclination or disposition or some expression towards visual arts. This could be as basic as an interest in photography; or have rudimentary skills in sketching, illustrating, or painting; graphic-design; film-production, or any other form of visual arts. Definitely must be comfortable with using a pencil and paper for drawing simple things like flow-charts, simple charts, boxes, arrows, lines, etc.

3. Should have some basic understanding of how to dabble with any graphics software, even if as a newbie or an amateur.

4. Nope, skills in HTML, web-development, or app-development, or software engineering, are not required for this workshop. Good if you have them, but we will strictly focus on 'design' per se, and not on 'development'.

Let's please finally put the horse before the cart.


The third workshop on user-interface design, conducted in October 2014 sold-out within weeks. Professionals acutely feel the need and urgency to understand UI design in the real-world.




Each participant will receive:


1. User-Interface design sketchpad

2. UI template files by e-mail after the workshop

3. A massive and comprehensive reference of all things user-interface design and color-theory. There's enough 'gyaan' here to last you a whole year, once you dive in to explore

4. Subcription to an exclusive e-mail newsletter that keeps you inspired and diving deeper, week after week, long after the workshop is over

5. And, maybe a few more things. Dive in to discover

6. Free wi-fi will be provided. Would be nice if participants bring along their laptops, tablets, smartphones. Helpful to have these handy to understand a few topics more deeply.


The fourth workshop on user-interface design, conducted in November 2014. Join this much-needed revolution in design.


Suggested Course Content:


1. The challenges of existing User-Interface Design thinking, in the 21st Century. 

2. How color can create the most universally understood of all designs, ever. But fails.

3. Understanding Color Theory.

4. What Color encodes: Cognitively. Psychologically. Emotionally. Culturally. And more.

5. How to make your own unique design language, and how to define the role of color through your design language. And why if you get this, you get everything.

6.What the W3C guidelines on color contrast-ratio mean and how to apply them in the user-interface of your web and app design.

7. Say Hello! to your User-Personas. Imagine User-Case Scenarios. Design with Empathy.

8. Tools for wireframing, prototyping, colors, color-models, and fixing your design workflow


9. Colors lead to gradients, textures, and shadows. So how to follow through meticulously.

 10. Interaction design: The art and approach to micro-interactions.

11. Minimize interference and remove clutter.

12. Design feedback: Design for a narrowing presence-of-mind.

13. The future of color in UI design and UX.



  1. This course guideline is indicative, and may be tweaked further.

  2. The workshop does not cover branding or corporate branding with color. It limits itself to the multi-dimensional use of color for user-interface design and UX, for a product or a service.

  3. Color Management Systems (CMS) and color-calibration are highly technical and specialised topics, meant for print-production, video, and other 'professional-color' workflows. This workshop does not touch on these topics at all, even though I have regularly conducted workshops on these topics for more than 15 years.


Course Deliverable:


At the end of the course, a reasonably intelligent participant will be able to handle user-interface design and user-experience project far more professionally.

A newbie will be able to dive in immediately into their first UI design project and handle it competently.

A participant will know how to harness the powers of color for better communication of design and meaning. Each participant will be able to correct existing problems in design caused by color, and author designs that are more successful.

The course aids such a participant by:


  • Offering a breakthrough in thinking and applying color for more thoughtful, meaningful, and even playful design.

  • Introducing the tools and techniques required.

  • Demonstrating how to stay ahead of the competition through color and design trend analysis.

  • Upgrading design skills significantly to produce better, more aesthetic, more intuitive, and visually delightful design




Suggested Project(s):


Newbies will be suggested small simple projects that are great challenges in user-interface design for apps and websites, in the 21st century. Yet these are simple utility, widget, or apps with limited functionality. These are fundamental design challenges to invoke 'design-think' in them. These are strictly optional.


Participants may bring in existing projects for design brainstorming. Do note there is obviously no time to handle any hands-on design-production of digital artworks, much less demand professional inputs. Design brainstorming on existing projects will definitely be time-limited. It will be open to all participants and used only as a tool for learning. It will be optional, and at the sole discretion of the trainer.


Participants may be suggested inspiring everyday project(s) especially for mobile-apps, and optionally even for gadget-interface design. Armed with the introduction and the knowledge from this short workshop, participants may pursue the design and development of their projects on their own initiative, if they wish.




Yes. Certification of participation, co-branded with NASSCOM and will be awarded to those who attend the full workshop sessions.





Powered by NASSCOM 10000Startups

A tip-o'-the-turban to NASSCOM for helping us get there! #10,000Startups is an inititiave of NASSCOM and is our knowledge-partner. The idea is obvious isn't it: ambition, funding, mentoring, more opportunities, more skills, more goodness in everything.




Nurtured by

While we're at it, let's also tip the gender-bias. The workshop also encourages women professionals and entrepreneurs. That includes fleximoms, mompreneurs, work-at-homes, career women, and even those who wish to chuck a boring corporate job and explore their creative side.




Making this special spotlight on women in user-interface design and UX possible is This incredible and hugely-successful initiative from India is committed to enhancing the quality and quantity of opportunities for women and investing in women professionals through various phases of their career. So there you go! Enroll, and spread the word. This design revolution from India suddenly got a whole lot more exciting.



Faculty Background:


  • Niyam Bhushan is one of India's leading graphic-design professional with over 32 years of both national and international experience in his areas of specialization in graphic-design and digital creativity.

  • He works in various areas of design including:

    • Software iinterface design
    • Web-design
    • Mobile-app design
    • Event design
    • Print design
    • Textile design
    • Video graphics
    • Sound design
    • and more




  • As a consultant, He has trained highly-skilled teams of developers, and quality-assurance teams, in the field of digital design and production at Apple, Adobe, Xerox. You could view more photos on from a few such professional workshops.





Group photo from the workshop titled: 'Digital Color Theory Workshop by Niyam for Xerox'


  • As an approved vendor to Google, Niyam consulted Google on the design and technical specifications for Indian font design, and in the process solved various challenges that confront Indic font design and computing.

  •  He conducted several design and production workshops for design professionals at Living Media for their international projects; at the world's largest publishing house: Dorling Kindersley, at Thompson Press; as well as leading ad agencies and publishing houses across India.

  •  He has worked on user-interface projects for clients as diverse as European Union (EU), various United Nations agencies, social development agencies, a few Fortune 100 companies; Osho Nisarga; and more.

  •  He frequently advises the Government of India on guidelines and recommendations for user-interface design, and also frequently consults with C-DAC (Centre for Development of Advanced Computing)  on various other areas of his specialization as well.

  •  His diverse projects include user-interface design for

    • Knowledge-harvesting for European Union using learning systems;
    • Wealth management;
    • Enterprise software design solutions;
    • Mobile services and payment systems;
    • Legal services organization;
    • UI design solutions for sustainable development organizations;
    • Motor sports;
    • Travel industry;
    • Fashion industry;
    • And more.


Design-Mentor for Startups


  • More than 100 startups mentored. Niyam also consults and is a design-mentor for several IT startups across diverse disciplines, both in design, and in design-think: fintech, health, travel, parenting, education, social-commerce, e-commerce, telecom, food-delivery, and more. If you're from one of them, get in touch.





More than 2,500-strong people attending a talk delivered in Rajasthan on digital freedom





  • As a trainer, he has taught over 10,000 people since 1996 in his various fields of expertise. Please check out his account for photos from some of his workshops and public seminars.


  • He has been a visiting faculty, teaching graphic-design, photography, image-editing, illustration, typography, at:

    • National Institute of Fashion Technology (NIFT);
    • School of Convergence;





Here's a picture from a workshop conducted at NIT Calicut, titled "What Every Software Developer Must Know About Interface Design"





  • Invited to deliver talks across colleges and academia across India including:

    • NITC Calicut;
    • Indian Institute of Technology (IIT), Delhi;
    • Jawaharlal Nehru University (JNU), Delhi;
    • Thapar University, Patiala;
    • Punjabi University, Patiala;
    • Pune University, Pune;
    • SLIET, Longowal;
    • Delhi University;
    • Asian Academy of Film & Television, Noida, UP;
    • Asian School of Media Studies, Noida, UP;
    • Engineering College of Bikaner, Rajasthan;
    • Centre-Development of Advanced Computing (C-DAC), Mohali;
    • Homi Baba Centre for Science Education (HBCSE), Mumbai;
    • RKG Engineering College, Ghaziabad, UP;
    • And several dozen more.

Journalist and Editor


  • As a journalist and editor he has also been the

    • Editor of PCWorld Magazine;
    • Editor and CEO of Chip Magazine;
    • Contributing Editor to Hindustan Times;
    • Contributing Editor to Mint newspaper;
    • Contributing Editor and Columnist to Linux For You;
    • Contributing Editor to Computer Arts Special magazine.
    • Check out the vast archive of his technology articles and columns on


And More


He has also frequently been interviewed on Gadgets Guru show on NDTV, and was often featured on BBC television's 'Click' show earlier.


As a creative professional, Niyam is also a musician and has composed and produced music for a documentary as well as a short film. Find music by 'Niyam Bhushan' on Jamendo music as well as some fun riffs on soundcloud.



About NASSCOM and its 10,000 Startups Initiative

For-Those-Who-Came-In-Late: NASSCOM is India's premiere trade organization for the IT and BPO industry. These guys rock because they played both a crucial and a visionary role in helping India become a global super-power in IT. Backed by Google, Microsoft, Intel, Kotak and Verisign, NASSCOM's 10,000 Startups is literally on a mission to impact 10,000 startups by the year 2023. An integral part of creating this impact is providing startups and the ecosystem with skill-building techniques, resources, and engagement opportunities with domain experts.



Community Partners 91SpringBoard


Question: How do you know if someone truly belongs to the startup community in India? Answer: Ask 'em if they know about 91SpringBoard. These guys have been here at the dawn of the startup yug in India, nurturing it with their co-working, mentoring, shmoozing spaces across India long before all the johnny-come-lately came to town.


Ignited by:

The Design Revolution from India is all about #PureDoing.






Dive In!




The exciting world of user-interface design and UX has come.
It can not be taught.


It can only be caught.
By you.

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