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Here's how color directly impacts your revenues and your business:
Garish vs Global
Every co-founder of a startup knows the software works, but clients or end-users reject the software because they find the colors garish. What colors and tones appeal to audiences in USA and Europe, the Middle-East, Far-East, Latin American, and African countries? Even if your startup is focussed on India, colors that work for the northern states are perceived as too ethnic for other states.
Code vs Choice
A developer may know how to mark colors in code, but may not know which colors to choose that will make the user-interface design more intuitive to the end-user. Likewise, a developer may write code but not necessarily know what makes a design intuitive. They don't teach color and intuition in any software engineering course, even though every job demands it.
Confusion vs Order
Using color poorly in your design can confuse your users. In the hands of masters, color brings meaning, order, beauty, emotional impact, and strong cultural resonances to your design. Color is a vital ingredient to the success or failure of any smartphone, tablet, or smartwatch app, website, online ads, and especially in the emerging world of smart TV apps, iOS or Android in the car dashboard, and Internet of Things (IoT).
Conservative vs Competition
To play safe, you may choose conservative colors for your user-interface design. Alas, that only makes you look forgettably identical to your million other competitors.
Clichés Are So Over
You think you know the colors to choose for your kids, parenting or education startup. However, do the same set of primary colors work for all demographics of kids? Ditto for the tones of greens for your Health and Fitness app? Or the reds, yellows, greens, and browns for your food and travel app, or that primary hue for your Shopping and e-Commerce site? Or especially those conservative tones of blue and greys for Fintech, Banking, most B2B portals, and Enterprise software. Your end-users are already weary of these clichés. Discover how you can make products and services bold and distinctive without being amateurish.
Come, join me as we start a revolution in user-interface design from India. Because it's about time we do.
Color in the 21st Century
This unique workshop approaches all the challenges of user-interface design and user-experience, with a special focus on color. We learn how to author more professional and even stunningly beautiful user-interface designs and user-experiences. We also discover there are several challenges to UI design and UX, which existing approaches do not solve elegantly enough. Here's where we bring these fresh insights into color. For communicating and possibly achieving breakthroughs in user-interface design and user-experience.
This is the 26th incarnation of the Design workshops that 'Dive' into user-interface design and user-experience. These workshops are transforming how professionals and companies in India approach design, making them more competent and more successful in the world. This brand-new workshop is based on the fantastic feedback and response from hundreds of participants to the Design workshops across Delhi, Gurgaon, Bangalore, Hyderabad, Mumbai, Pune, Goa, Chandigarh, NOIDA. So here it is: two half-days, devoted to all aspects of just one topic: how to make user-interface design that is more interactive, more playful, more engaging, more rewarding.
Delighted! Participants from the tenth workshop on user-interface design and UX, conducted in February 2015. You're next.
Ecstatic! Participants from the ninth workshop on user-interface design and UX, conducted in February 2015. You're next.
Happy! Participants from the eighth workshop on user-interface design and UX, conducted in January 2015. In the picture: Co-founder, CEO, CTO, Vice-President, Project Head, Sofware Developer, UI Designer, Front-end Developer, Manager, and some other diverse people from across IT, media, and design. You're next.
Successful! Participants from the first workshop on user-interface design, conducted in September 2014. You're next.
Topics Covered in the Communicating In Color For UI Design And User-Experience Workshop:
|Date||Mon-Tue: 21-22 Dec 2015|
|Time||2:00 pm to 6:00 pm each day|
|Sessions||1 session per day|
|Session-Duration||4 hours per session, including a short 10-minute tea-break|
Skilled! At the first workshop on user-interface design, conducted in September 2014. Join the gang.
This workshop is deliberately designed for fewer participants, to keep the interactions, discussions, and brainstorming sessions more focussed, more meaningful, and more efficient. Less is more.
Even more fun at the second workshop on user-interface design, conducted in October 2014.
2. Disposition: Must have an inclination or disposition or some expression towards visual arts. This could be as basic as an interest in photography; or have rudimentary skills in sketching, illustrating, or painting; graphic-design; film-production, or any other form of visual arts. Definitely must be comfortable with using a pencil and paper for drawing simple things like flow-charts, simple charts, boxes, arrows, lines, etc.
3. Should have some basic understanding of how to dabble with any graphics software, even if as a newbie or an amateur.
4. Nope, skills in HTML, web-development, or app-development, or software engineering, are not required for this workshop. Good if you have them, but we will strictly focus on 'design' per se, and not on 'development'.
Let's please finally put the horse before the cart.
The third workshop on user-interface design, conducted in October 2014 sold-out within weeks. Professionals acutely feel the need and urgency to understand UI design in the real-world.
Each participant will receive:
1. User-Interface design sketchpad
2. UI template files by e-mail after the workshop
3. A massive and comprehensive reference of all things user-interface design and color-theory. There's enough 'gyaan' here to last you a whole year, once you dive in to explore
4. Subscription to an exclusive e-mail newsletter that keeps you inspired and diving deeper, week after week, long after the workshop is over
5. And, maybe a few more things. Dive in to discover
6. Free wi-fi will be provided. Would be nice if participants bring along their laptops, tablets, smartphones. Helpful to have these handy to understand a few topics more deeply.
The fourth workshop on user-interface design, conducted in November 2014. Join this much-needed revolution in design.
Suggested Course Content:
|1. The challenges of existing User-Interface Design thinking, in the 21st Century.|
|2. How color can create the most universally understood of all designs, ever. But fails.|
3. Understanding Color Theory.
|4. What Color encodes: Cognitively. Psychologically. Emotionally. Culturally. And more.|
|5. How to make your own unique design language, and how to define the role of color through your design language. And why if you get this, you get everything.|
6.What the W3C guidelines on color contrast-ratio mean and how to apply them in the user-interface of your web and app design.
7. Say Hello! to your User-Personas. Imagine User-Case Scenarios. Design with Empathy.
8. Tools for wireframing, prototyping, colors, color-models, and fixing your design workflow
9. Colors lead to gradients, textures, and shadows. So how to follow through meticulously.
|10. Interaction design: The art and approach to micro-interactions.|
|11. Minimize interference and remove clutter.|
|12. Design feedback: Design for a narrowing presence-of-mind.|
13. The future of color in UI design and UX.
At the end of the course, a reasonably intelligent participant will be able to handle user-interface design and user-experience project far more professionally.
A newbie will be able to dive in immediately into their first UI design project and handle it competently.
A participant will know how to harness the powers of color for better communication of design and meaning. Each participant will be able to correct existing problems in design caused by color, and author designs that are more successful.
The course aids such a participant by:
Newbies will be suggested small simple projects that are great challenges in user-interface design for apps and websites, in the 21st century. Yet these are simple utility, widget, or apps with limited functionality. These are fundamental design challenges to invoke 'design-think' in them. These are strictly optional.
Participants may bring in existing projects for design brainstorming. Do note there is obviously no time to handle any hands-on design-production of digital artworks, much less demand professional inputs. Design brainstorming on existing projects will definitely be time-limited. It will be open to all participants and used only as a tool for learning. It will be optional, and at the sole discretion of the trainer.
Participants may be suggested inspiring everyday project(s) especially for mobile-apps, and optionally even for gadget-interface design. Armed with the introduction and the knowledge from this short workshop, participants may pursue the design and development of their projects on their own initiative, if they wish.
Yes. Certification of participation will be awarded to those who attend the full workshop sessions.
Powered by NASSCOM 10000Startups
A tip-o'-the-turban to NASSCOM for helping us get there! #10,000Startups is an inititiave of NASSCOM and is our knowledge-partner. The idea is obvious isn't it: ambition, funding, mentoring, more opportunities, more skills, more goodness in everything. Scroll down the page to read of an exclusive sweet-deal for upto 10 tickets for members of 10,000 startups from NASSCOM.
Nurtured by SHEROES.in
While we're at it, let's also tip the gender-bias. The workshop also encourages women professionals and entrepreneurs. That includes fleximoms, mompreneurs, work-at-homes, career women, and even those who wish to chuck a boring corporate job and explore their creative side.
Making this special spotlight on women in user-interface design and UX possible is SHEROES.in. This incredible and hugely-successful initiative from India is committed to enhancing the quality and quantity of opportunities for women and investing in women professionals through various phases of their career. So there you go! Enroll, and spread the word. This design revolution from India suddenly got a whole lot more exciting.
Group photo from the workshop titled: 'Digital Color Theory Workshop by Niyam for Xerox'
Design-Mentor for Startups
More than 2,500-strong people attending a talk delivered in Rajasthan on digital freedom
Here's a picture from a workshop conducted at NIT Calicut, titled "What Every Software Developer Must Know About Interface Design"
Journalist and Editor
He has also frequently been interviewed on Gadgets Guru show on NDTV, and was often featured on BBC television's 'Click' show earlier.
As a creative professional, Niyam is also a musician and has composed and produced music for a documentary as well as a short film. Find music by 'Niyam Bhushan' on Jamendo music as well as some fun riffs on soundcloud.
About NASSCOM and its 10,000 Startups Initiative
For-Those-Who-Came-In-Late: NASSCOM is India's premiere trade organization for the IT and BPO industry. These guys rock because they played both a crucial and a visionary role in helping India become a global super-power in IT. Backed by Google, Microsoft, Intel, Kotak and Verisign, NASSCOM's 10,000 Startups is literally on a mission to impact 10,000 startups by the year 2023. An integral part of creating this impact is providing startups and the ecosystem with skill-building techniques, resources, and engagement opportunities with domain experts.
Exclusive offer for 10,000 Startups members. Upto 10 seats are reserved by NASSCOM at a 10% discount, exclusively to members of its 10,000Startups initiative. On a first-come-first served. If you're a member, get your discount-code which is only available from NASSCOM and key it in while purchasing tickets so you can keep some more of the green stuff in your pocket, and your creativity in the rocket. Or somethin' like that. The 10% discount is valid against the stated price of any type of ticket you purchase. So if early-bird tickets sell out, you may apply the code on the price of a regular ticket. Until all 10 seats reserved for 10,000Startup members sell out. And if all do sell-out, buy your ticket at its stated price before it sells out too. If you're serious about your billion dollar product and services dreams, you shouldn't be flinchin' for just a couple of hundred rupees off, right?
So if you're committed, you've got to hurry. These special tickets may sell out rapidly, and the regular, paid tickets may sell out in the first few days. Therefore, hurry slowly.
The exciting world of user-interface design has come.
It can not be taught.
It can only be caught.