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In today’s digital era, where consumers are equally likely to purchase online as they are in a brick-and-mortar store, being present where the consumers are and delivering a seamless channel experience has become the new competitive imperative. In the digital-dominated world, a multi-channel presence is the sole way to grab eyeballs.
At the same time, location still matters— Being present at the right location, coupled with injecting a local flavour in each shop, aids in adding to the footfall.
The choice of right locations and channels has a monumental impact on the company’s topline. The consumers are everywhere; you should be too. That is the path to business growth and sustenance. CRS will bring together all the stakeholders of the industry on a unified platform to deliberate on and discuss the impact of locations and channels on growth.
For Registration RAI Members are request to get in touch with Avinash on 9833382232 / avinash@rai.net.in