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Henry Harvin Education introduces 4 day/32 hours Classroom Based Training and Certification course on content writing creating professional content writer, marketers, strategists. Gain Proficiency in creating 30+ content types and become a certified digital content writer(CDCW professional).
COURSE CURRICULUM
Module 1- Language Specifications
-Introduction to Content Writing, Content Marketing and Content Strategy
-Types of Content tones
-Types of Styles
-Common grammatical errors
-Spellings and Punctuation rules
-Using Thesaurus/ Software for content spinning
-Content formats
-Content Flow/ Presentation
-Content referencing
Module 2- Internet Aspects
-Online researching
-Cracking internet using Google
-Using Article directories
-Learning to use spinning software
-Designing of Cover pages
-Checking for copyrights
-Using content under public domain
-Blogging (Wordpress/Blogger/Blogspot)
-Setting up themes/templates
-Using LOGO theme
-Adding content tags, categories
-Keyword research (Google keyword planner)
-Understanding Google analytics and ALEXA rankings
-Leveraging social media for content distribution
Module 3- Content types and Formats-
Article writing/spinning
-Blog posts and social media posts
-Book summaries/reviews
-Copy writing/ Landing pages
-Creative writing/ fiction
-DIY guides/ manuals
-E-Book writing
-Editing / proofreading
-Ghost writing
-Grant writing/ proposal writing
-Newsletter/ magazine writing
-Press releases
-Product review/ Descriptions/ recipes
-Resume writing/ cover letters
-Sales writing
-Technical guides
-Web content/ SEO writing
Module 4- Academic Content Types
-Question banks
-Workbooks
-Study materials/ courseware
-Academic guides/ manuals/ Tutorials
-E-learning / RUBRICS
-Project reports
-Research papers/ white papers
-Thesis reports
Module 5- Communications and Content Strategy
-Strategic vs. Non-strategic content
-Permanent challenges in creating effective content
-Broader framework for creating content for social media.
-Creating and promoting brands with strategic content
-Building user experience with content
-Segmenting market and understanding your target segments.
-Creating target personas before creating content (with case study)
-Some core management concepts and its implementation in content strategy
Module 6- Taking Content to Work
-Content writing projects (Website Selection)
-Choosing the right projects
-Writing impressive proposals
-Setting up milestones
-Hourly tracking software
-Payment Collection through ESCROW accounts
-Withdrawing the DOLLAR amounts to Indian Bank accounts through Paypal
-Search Engine Optimization(SEO)
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