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Certified Content Writer(CCW) Training and Certification
Certified Content Writer(CCW) Training is a two-day classroom learning for your continuous content education. May it be blog, branding, digital content or SEO, this workshop has someth

Certified Content Writer CCW Training and Certification from AOC in Bangalore on 14th Apr 15th Apr 2018

 

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About The Event

 

Certified Content Writer(CCW) Training and Certification

Certified Content Writer(CCW) Training is a two-day classroom learning for your continuous content education. May it be blog, branding, digital content or SEO, this workshop has something very unique for you all.

Content development has been always a tough, rigorous adventure of misunderstood direction and never ending Writer's block. To overcome these challenges and to change the state of content benchmark, Academy For Content has introduced this Certified Content Writer (CCW) training which is thoroughly based on intensive research and practice unlike any other certifications.

 

The creator;s intention for this Content learning approach is to create a real life approach to content in digital and other forms. This training will be beneficial for young content writers who want to create their own desired content style. Unlike any content learning, this is not a solution based learning, but a practical, experimental base with role plays and other advanced techniques.

Understanding of basic content is advisable. We also have a pre-reading exercises for all the learners. With ample e-books, case studies the learning experience would be meaningful, clear and helpful for all the learners.

 

Certified Content Writer(CCW) Certification Learnings and Goals

 

Agenda (Day 1)

 

  • Purpose and Goals
  • Audiences or Buyers
  • What’s The story??
  • Getting to Why and The Process of Content strategy
  • Content-Mapping©
  • Content Strategic Functions
  • Audience Development & Content Intention
  • Measure it Like a Media Company?
  • Hero's Journey for Content©
  • Developing Audience Personas

 

Agenda (Day 2)

 

  • Let's Recap Day 1
  • Business Case for Content
  • Mapping Personas to Engagement Cycles
  • Personas Vs Segmentation Strategies
  • Storytelling for Channels
  • Content that Works WITH Your Sales
  • Messaging Frameworks for Customer Acquisition Content.
  • Thinking Like a Storyteller
  • The Ultimate 4-Way Model for Content©
  • How to Continue Hero's Journey ?

What should I expect?

Our All New 2018 Curriculum: Certification Course from Academy for Content, plus 15+ hours of ancillary content from top industry leaders - all focusing on particular topics for a deeper dive. After the two days training, learners will appear for offline test. After clearing your certification test, learners are certified as CCW.

What’s New for this Certification for Content writers?

Enroll today to receive immediate access to the full exclusive curriculum plus new “Hero's Journey for Content,” added regularly, tackling relevant and pressing topics to keep you on the cutting edge - including the brand new "Content Flows" which our coach and trainer introduces here. Hurry, April enrollment is limited to the first 40 learners. 

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