Casting out your Customer

Casting out your Customer


  • Early Bird Discount 15%

    The participation fees includes a Designer Delegate Kit, Networking Lunch and Training manual.

    Sale Date Ended

    INR 8500
    Sold Out
  • Group Registration 3-5 People (20% Discount)

    The participation fees includes a Designer Delegate Kit, Networking Lunch and Training manual.

    Sale Date Ended

    INR 8000
    Sold Out

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About The Event

“Give a man a fish, feed him for a day.  Teach him how to fish, feed him for a lifetime.”
 Lao Tzu

Fishing requires tremendous foresight and planning. A good fisherman needs to identify the nature and habitat of his catch. Once he has identified the same he needs to tempt the prey with a well-dressed bait and patiently wait for the catch. At an initial thought fishing might not seem to be a likely analogy for sales, but a careful thought draws out several commonalities.

In the 21st century selling to the right customer is like fishing out a big fish from a swarm of small ones. Effective sales starts with carefully identifying your potential customer and then zeroing down on his needs and decision making process. After having identified a prospective customer the sales person needs to customize product information to the taste and thinking pattern of the customer. The last part often the toughest but the most rewarding one is a patient wait. It would be fair to say that today a sales executive needs to fish out his/ her customer.

Sales Mangers around the globe struggle with their subordinate’s inability to offer the customer a unique experience without the manager’s supervision. As a result sales managers spend too much time fire-fighting unable to focus on more important strategic issues like changing market dynamics, customer behavior etc.

We would like to introduce you to “Sel(L)-Fish”, a unique and focused approach to becoming a new-age sales success. Sell-Fish aims to enable sales executives graduate to sales consultants, offering each customer a unique experience drawn carefully out of his/her personality. “Sel(L)-Fish” offers you a perfect launchpad to equip yourself with modern day tools and gear up yourself to sell to succeed not survive.

Who is a Sel(L)-Fish?

A Smart sales person who sees Investing in customers as a mix of Fun and Hard work. 

Are you a Sel(L)-Fish? 



  1. Understanding the power of Self-Belief in sales
  2. Incorporating FUN into your sales strategy
  3. Learn the INVEST way of winning sales
  4. Creating a sales Forecast for your business (An exclusive session of planning for the festive season.)
  5. Promotion v/s Sales on Social Networks




  F - Fun with your customers 

  I - Investing in your customer 

  S - Being a Smart sales person 

  H - Hard work is Smart work in sales


Trainer Profile

Aditya is a certified trainer from Foundation of International Board of Certified Trainers, IBCT (Rotterdam, The Netherlands- EU). With 12 years of Professional experience majorly with IT giants DELL & Igate adds a lot of value based learning. He believes in Learning to be Fun and uses experiential, discovery based learning methods along with practical day to day approach in our Personal and professional life.

He is KAPLAN Certified for Excellency in Customer Service and a Certified Coach for Life Skills and Transformation course. Aditya has trained numerous participants with Corporate - IT, ITES, Telecom, Retail, FMCG, Hospitality, Health, Forex, BFSI, Education, Manufacturing, Staffing, Fashion and many more.

Aditya has conducted programs over Customer Service, Leadership Essentials, Sales, Team & Time Management, Business Communication & Presentation, Creative Thinking, Entrepreneur Skills, Time & Stress Management and many more..

He has delivered programs with -

HCL-NEC, Igate, Dell, Accenture, Airtel, DHL, Religare, SS Group, SCS consulting, Volkswagen India, India Yamaha Motor Pvt. Ltd., 4XP Forex, Essae Digitronics, LG Electronics India P.Ltd, Jones Lang LaSalle, Schneider Electric India, Ma foi randstad, Reliance Retail, Reliance Group, Reliance Capital, Roto Pumps Ltd., FMCG, World's leading Food Chain giant, Retail and Hi End Fashion Products.

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