Case Studies have always been the favorites of premier management institutes and consulting corporations! But we feel that a case study can be studied and solved by everyone.
Especially it is a must for startups and entrepreneurs who can learn valuable lessons and avoid costly mistakes! With this in mind, Co.Lab.Orate Coworking introduces CASE TIME, a first ever case solving initiative aimed at entrepreneurs!
For our first edition, we will explore the case of KELLOGG's cereal breakfast's entry into India in the mid nineties and what had gone wrong initially from a marketing perspective.
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