Business Modeling I: Small Enterprise

Course Outcomes:

1. Understand methods of planning for people, things and money.2. Write and evaluate a business plan for operational, financial andother business practices.3. Learn to plan for scale and how to adjust the plan while execution.

Course Context:

Accounts, Finance, and Business Strategy

Units of Instruction:

Market Analysis – opportunity, size, growth projections, demand and supply; Competitive Analysis –identifying competitors, SWOT analysis, market differentiation; Organisational Planning – values andvision, culture creation, organisational structure, building diverse team, personnel management;Financial Planning – profit and loss analysis, capital budgeting, cash flows, risk analysis, valuation, debtand equity models; pricing methods; Operational Planning - process analysis, resource management,cross-functional and cross-firm integration, operations strategy, distribution channels.

Pedagogy:

Case Studies from Field / Classroom Learning / Team Assignments