I) Brief introduction about the Visual Thinking and about the identity of the brands.
II) Activity 1: Everyone is a visual thinker! We will stand up, and we will draw in different post its different concepts. After that, other people have to guess what does your drawing mean.
III) Activity 2: We will create a character! We will split again in different groups. We will select a brand known by everyone. We will ask ourselves some key questions to have a clear understanding of the identity of it:
- How would X look like if it was a living being?
- How would X look like if it was a space?
- How would X look like if it was a feeling?
IV) Closing of the Workshop with an Interactive Session
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