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Branding goes way beyond just a logo or graphic element.It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have, a good brand doesn’t just happen, it is a well thought out

Branding Workshop by Ashish Jain

 

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About The Event

 

Branding goes way beyond just a logo or graphic element.It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have, a good brand doesn’t just happen, it is a well thought out and strategic plan.

91springboard brings to you a Branding Workshop by Ashish Jain. Ashish is Vice President in India for France HQ Steria and undertakes business development from European geography to India. Additionally, he also heads India Domestic system integration business with its P&L. Ashish is avid reader and writes blogs and articles that are published on his blog, in financial journal and newspapers. He is also chief evangelist of mentoring network www.thestartupboard.com.

The workshop will cover:

  • Understand the product strategy
  • Pursuit of differential advantage
  • Ways to identify differentiation
  • Reading minds
  • Brand positioning
  • Positioning Success

 

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