Brand Licensing 2009 will comprise an International Licensing Expo and Conference. The International Licensing Expo will be a platform for international brands which are entering India through licensing in the categories of cartoon & animation characters, sporting league, film merchandise, etc. to interact with the Indian consumer product manufacturers of apparel, toys, video game, giftware, house ware and other varieties. At the same time, Indian brands who are taking the licensing route to expand both in India and overseas will be exhibiting. CONFERENCE In addition to the Expo, Brand Licensing Conference 2009 will host International and Indian Licensing experts who will address pertinent issues on Licensing such as trends, types of properties and related products which appeal to Indian consumers. The conference encourages networking, sharing of ideas & knowledge, and interaction amongst international license holders and licensing agents with Indian manufacturers & brand owners. Brand Licensing Conference 2009 is supported by Licensing Industry Merchandisersâ€™ Association(LIMA) â€“ the recognized, authoritative voice of the licensing industry worldwide.