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Brand Story of Fever FM 91.9 - "How fever fm Successfully Launched a Bollywood Station in a Strong Regional Market"
Date: 03.03.2018 ( 2.30p.m - 4.30p.m)
Venue: Anna Centenary Library,Chennai
In our kick off show, listen to the most exciting story of Brand - Fever FM 91.9 Chennai. Tamilnadu is one of the most conservative market & was completely dominated by native language FM channels. Fever FM with their innovative brand strategy, successfully ventured into Chennai market and built their own market share within 2years.Fever FM is the first Hindi Radio channel in Chennai.
Speaker: Speaker: Mr. Harinarayanan, Programming Head - Fever Fm