Book Online Tickets for Brand Premiumisation Strategy And Messag, Mumbai. Do you want to improve the profitability of your brand (product/ service/ corporate)?
Do you want to improve the customer profile of your brand?
Do you want to improve the ROI on your brand communication?

If your answer is yes to any of the t

Brand Premiumisation Strategy And Messaging Techniques, 15 Sep


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About The Event

Do you want to improve the profitability of your brand (product/ service/ corporate)?

Do you want to improve the customer profile of your brand?

Do you want to improve the ROI on your brand communication?


If your answer is yes to any of the three questions, then you need to understand the brand premiumisation strategy.


Brand Premiumisation Strategy is a communication strategy that helps sell the products (or services) under a given brand name at a better price without changing the core product (or service). You can use the strategy in B2B as well as B2C businesses, for products as well as services, and also for your corporate brand. The principles remain the same.

Brand owners or managers are often compelled to sell their products or services at prices lower than expectation. This discounting takes place primarily because of competitive pressure and the inability to project the brand at a higher perceived value. The perceived value can be improved, and profitability of the brand’s business can be increased. Brand Premiumisation Strategy directly adds to the bottom line.


There will be three immediate benefits for you, even before you master the strategy.
1. You shall start introducing yourself in a much more interesting way. I am not passing judgement that you do not introduce yourself well today. But you shall start doing that in a calculated way customised to the profile of the person in front of you.
2. Your small business talks - whatsapp, sms, or a very short email note, or even a post-it - will start adding value to your brand building.
3. Your sales pitches will get better responses, especially the cold ones.

The long term benefits are improvement in your marketing collaterals, text and illustration both, and increase in the perceived value of your brand (person/ product/ service/ corporate).

We are in the commercial communication business which runs on rhetorics. Structured content and consistency of delivery make the communication 'lethal'. Premiumisation strategy helps get more out of your marketing budget and efforts by combining insights, content structure and messaging techniques. The techniques taught in this workshop will work in any language.

Who is this training for?

This training is for brand owners, marketing managers, brand managers, communication professionals and post-graduate students.

About the trainer:

The trainer, Sumo Banerjee, is an advertising professional and runs his own consulting in Mumbai, called Kreta Consulting. His specialisation is brand premiumisation. He worked for some of the leading MNC advertising agencies for 22 years before starting his consultancy. The techniques he teaches are applied refularly in big ad agencies to create advertising that works.

What you learn in this training:

You learn how to THINK about your brand so that you could communicate in a manner that improves the perceived value of the brand. It does not matter which language you are comfortable with. Whenever you talk about your brand - verbally or in writing - you should be able to communicate the real value proposition and the reason to believe in a convincing way. At the training, the medium of instruction will be Hinglish.

Food and snacks:

The training is of eight hours. You shall be provided with vegetarian lunch, tea and snacks during it. You do not need to carry anything from home.


"This was one of the best workshops on Brand marketing I have ever attended. The training was very inspirational, energising, bringing lots of ideas, with both substantial and in-depth knowledge together with case studies, learning from experience and being fully practice-oriented.The subject-matter is timely, relevant and presents an important and necessary way of looking at your Brand. I would recommend this course to anyone looking for developing their Sales & marketing skills, expanding their business, etc."


Course Fee:

For this one day, eight hour course the fee is Rs. 5000, inclusive of GST, lunch and snacks.

Please do join the training. You shall learn some thinking techniques which could help your business in a big way. When marketing budget is limited these techniques make a big difference to the BOTTOMLINE.

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