Basic SEO Workshop

Basic SEO Workshop


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About The Event


  • Gain hands-on experience and learn ethical SEO strategies to increase your search engine rankings

Highlights of the Workshop

  • Enhance your knowledge on SEO tools and find keywords that will attract your target market.

  • Learn the importance of keyword placement on your web pages

  • Understand the importance of getting listed and found in directories.

  • Learn optimal techniques to get your pages indexed by the Search Engines.

  • Discover what it takes to stay out of trouble with the search engines by learning anti-spamming guidelines.

  • Learn why submitting your site to directories is important and how to choose the correct directories.

  • Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.

  • Learn about the missing element in SEO: Creativity.



Workshop Details

Workshop Duration: 2 days(16th & 23rd feb)

Time:10.00a.m. -2.00p.m.



  • Passion to learn about new technologies

  • Basic computer skill

  • Basic Internet knowledge

  • Personal Laptops(bring your own laptops)


  1. Who Benefits from Attending this workshop?


  • Business Owners/Entrepreneurs

  • Web Designers/Webmasters

  • Corporate in-house marketers

  • SEO/SEM professionals

  • Direct Marketers

  • Realtors

  • Media professionals

  • Online Marketers

  • Marketing Executives

  • Product Managers and Brand Managers

  • IT Programmers

  • Students

  • Copywriters and Content Writers

  • Marketing Consultants

  • PR Professionals


NB: You do NOT need a technical background or be a web designer/programmer to benefit from this SEO workshop


BENEFITS of learning SEO 

  • Drive more traffic to your site for FREE without doing paid promotion

  • Applying correct SEO techniques gives you the best ROI in internet marketing

  • Will help you market your website online and also help educate you on proper search engine optimization techniques

  • Learning how to use SEO best practices in your designs will help you close more sales and increase your customer base through referrals from happy customers

  • Attract the potential online customers

  • Stay current on the industry’s current best practices in organic ranking


What will this workshop give you? 

  • After completing the 2-day Basic SEO sessions, you will have the knowledge and skill to optimise your own website

  • Compare quotes & find the expert SEO professional if you are outsourcing your SEO requirement

  • Gain a competitive edge over other co-workers and achieve success in career

  • Certificate of participation



Day 1-Basic SEO

What is a Search Engine?

How Search Engine works?

Anatomy of a Search Results Page

SEO process-Onpage & Offpage

Organic Versus Paid Search

Principles of search-engine friendly design

Why Apply SEO to Your Web site

How to implement SEO to your website

The Benefits of Doing SEO

Google Trends

White Hat SEO Vs Black Hat SEO

How to avoid the biggest seo pitfalls that could lower your rankings?

SEO tools

SEO terminologies

Google Panda and SEO

Website Reviews

Q& A


Day 2- Basic SEO 

Link building

Key Concepts – Authority, Relevancy and Pagerank

A Comparison of Various Links

Links and Google Penguin

External Linking Strategies

Types of Links:

    • Understanding Link Diversity

    • Authority Site Links

    • Getting EDU Links

    • Building links externally to you

    • SEO Strategy for Cleaning Up Links

    • Tips for Finding Links

    • Try a Link Discovery Tool

  • The Power of Internal Links:

    • Internal Linking Strategies

    • HTML Sitemaps

    • XML Site Maps

    • Directory Style Sitemaps

    • No Follow Attribute

    • Absolute Versus Relative Links

    • Disavowing Links

  • Getting the Most Out of Your Blog

  • Blogging and SEO

  • Optimizing Your Blog Posts

  • Local SEO

  • Social media marketing

  • Google adwords

  • Google analytics

  • Q& A

  • Case study


About Mahalakshmi - SEO Consultant & trainer


Mahalakshmi's passion is helping people leverage the Internet to increase website visitors, generate more leads and convert them into sales. As an instructor in online marketing, she has trained students as well as entrepreneurs who have followed her guidelines and experienced the power of online marketing.

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