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Gain hands-on experience and learn ethical SEO strategies to increase your search engine rankings
Enhance your knowledge on SEO tools and find keywords that will attract your target market.
Learn the importance of keyword placement on your web pages
Understand the importance of getting listed and found in directories.
Learn optimal techniques to get your pages indexed by the Search Engines.
Discover what it takes to stay out of trouble with the search engines by learning anti-spamming guidelines.
Learn why submitting your site to directories is important and how to choose the correct directories.
Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
Learn about the missing element in SEO: Creativity.
Workshop Duration: 2 days(16th & 23rd feb)
Passion to learn about new technologies
Basic computer skill
Basic Internet knowledge
Personal Laptops(bring your own laptops)
Corporate in-house marketers
Product Managers and Brand Managers
Copywriters and Content Writers
NB: You do NOT need a technical background or be a web designer/programmer to benefit from this SEO workshop
BENEFITS of learning SEO
Drive more traffic to your site for FREE without doing paid promotion
Applying correct SEO techniques gives you the best ROI in internet marketing
Will help you market your website online and also help educate you on proper search engine optimization techniques
Learning how to use SEO best practices in your designs will help you close more sales and increase your customer base through referrals from happy customers
Attract the potential online customers
Stay current on the industry’s current best practices in organic ranking
What will this workshop give you?
After completing the 2-day Basic SEO sessions, you will have the knowledge and skill to optimise your own website
Compare quotes & find the expert SEO professional if you are outsourcing your SEO requirement
Gain a competitive edge over other co-workers and achieve success in career
Certificate of participation
Day 1-Basic SEO
What is a Search Engine?
How Search Engine works?
Anatomy of a Search Results Page
SEO process-Onpage & Offpage
Organic Versus Paid Search
Principles of search-engine friendly design
Why Apply SEO to Your Web site
How to implement SEO to your website
The Benefits of Doing SEO
White Hat SEO Vs Black Hat SEO
How to avoid the biggest seo pitfalls that could lower your rankings?
Google Panda and SEO
Day 2- Basic SEO
Key Concepts – Authority, Relevancy and Pagerank
A Comparison of Various Links
Links and Google Penguin
External Linking Strategies
Types of Links:
Understanding Link Diversity
Authority Site Links
Getting EDU Links
Building links externally to you
SEO Strategy for Cleaning Up Links
Tips for Finding Links
Try a Link Discovery Tool
The Power of Internal Links:
Internal Linking Strategies
XML Site Maps
Directory Style Sitemaps
No Follow Attribute
Absolute Versus Relative Links
Getting the Most Out of Your Blog
Blogging and SEO
Optimizing Your Blog Posts
Social media marketing
About Mahalakshmi - SEO Consultant & trainer
Mahalakshmi's passion is helping people leverage the Internet to increase website visitors, generate more leads and convert them into sales. As an instructor in online marketing, she has trained students as well as entrepreneurs who have followed her guidelines and experienced the power of online marketing.