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Gain hands-on experience and learn ethical SEO strategies to increase your search engine rankings
Workshop Duration: 1 day(6th April)
Fees:Rs.1500/- per participant.
Highlights of the Workshop
> Enhance your knowledge on SEO tools and find keywords that will attract your target market.
> Learn the importance of keyword placement on your web pages
> Understand the importance of getting listed and found in directories.
> Learn optimal techniques to get your pages indexed by the Search Engines.
> Discover what it takes to stay out of trouble with the search engines by learning anti-spamming guidelines.
> Learn why submitting your site to directories is important and how to choose the correct directories.
> Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
> Learn about the missing element in SEO: Creativity.
> Passion to learn about new technologies
> Basic computer skill
> Basic Internet knowledge
> Personal Laptops(bring your own laptops)
Who Benefits from Attending this workshop?
* Business Owners/Entrepreneurs
* Web Designers/Webmasters
* Corporate in-house marketers
* SEO/SEM professionals
* Direct Marketers
* Media professionals
* Online Marketers
* Marketing Executives
* Product Managers and Brand Managers
* IT Programmers
* Copywriters and Content Writers
* Marketing Consultants
* PR Professionals
NB: You do NOT need a technical background or be a web designer/ programmer to benefit from this SEO workshop
BENEFITS of learning SEO
* Drive more traffic to your site for FREE without doing paid promotion
* Applying correct SEO techniques gives you the best ROI in internet marketing
* Will help you market your website online and also help educate you on proper search engine optimization techniques
* Learning how to use SEO best practices in your designs will help you close more sales and increase your customer base through referrals from happy customers
* Attract the potential online customers
* Stay current on the industry’s current best practices in organic ranking
What will this workshop give you?
* After completing the 1-day Basic SEO session, you will have the knowledge and skill to optimise your own website
Certificate of participation
* Basic SEO
* What is a Search Engine?
* How Search Engine works?
* Anatomy of a Search Results Page
* SEO process-Onpage & Offpage
* Organic Versus Paid Search
* Principles of search-engine friendly design
* Why Apply SEO to Your Web site
* How to implement SEO to your website
* The Benefits of Doing SEO
* Google Trends
* White Hat SEO Vs Black Hat SEO
* How to avoid the biggest seo pitfalls that could lower your rankings?
* SEO tools
* SEO terminologies
* Google Panda and SEO
* Website Reviews
* Q& A
* Key Concepts – Authority, Relevancy and Pagerank
* A Comparison of Various Links
* Links and Google Penguin
* External Linking Strategies
* Types of Links:
* Understanding Link Diversity
* Authority Site Links
* Getting EDU Links
* Building links externally to you
* SEO Strategy for Cleaning Up Links
* Tips for Finding Links
* Try a Link Discovery Tool
* The Power of Internal Links:
* Internal Linking Strategies
* HTML Sitemaps
* XML Site Maps
* Directory Style Sitemaps
* No Follow Attribute
* Absolute Versus Relative Links
* Disavowing Links
* Getting the Most Out of Your Blog
* Blogging and SEO
* Optimizing Your Blog Posts
* Local SEO
* Social media marketing
* Google adwords
* Google analytics
* Q& A
* Case study
About Mahalakshmi-SEO Consultant & trainer
Mahalakshmi's passion is helping people leverage the Internet to increase website visitors, generate more leads and convert them into sales. As an instructor in online marketing, she has trained students as well as entrepreneurs who have followed her guidelines and experienced the power of online marketing.