BANGLORE - THE ART AND SCIENCE OF STORY TELLING IN VISUAL MERCHANDISING

Today consumers no longer simply want to buy but expect a shopping experience that makes them feel good when doing so. Thus, physical retail environments today are being reimagined to not just offer great form and function but also deliver a good feel. The digitization of shopping has consumers craving for emotional human connections in the shopping journey. Storytelling plays a very important role in offering consumers this by making them feel things and remember their experiences with brands.

The fact that humans are wired to remember stories and not mere information makes story telling a very powerful tool in today’s retail. The impact of this is better differentiation, increased value, brand recall and social endorsement - good stories are not just remembered but shared. Visual storytelling is the secret ingredient of successful visual merchandising and is known to have helped brands succeed in today’s world of multiple choices for the connected consumer.

The art and science of storytelling uses a combination of human psychology sciences and the tenets of visual arts. This workshop helps update, learn and apply the skill of storytelling in a step-by-step interactive methodology with a specially curated content tailored for the Indian market.

OUTLINE:

• Latest Retail trends – Global and Indian market
• Principles of Human and consumer psychology
• Global trends in storytelling in store design and presentation
• The psychology behind the customer’s shopping experience
• Principles and tools of Storytelling
• Fundamentals of Digital Storytelling
• Effective script design for a visual story
• Application of storytelling in 3D in store design and presentation across formats
• KPIs for Story Telling and measuring impact on business

KEY TAKEAWAYS:

• Get updated in global best practices in storytelling in retail across main retail categories
• Know about human psychology and how it impacts in creating effecting storytelling strategies
• Learn the science and art of storytelling in retail in 3D and in phy-gital media
• Learn how to apply storytelling in store design and presentation to improve your business

WHO CAN ATTEND?

• Visual Merchandisers (Brands / Retailers / Consultants)
• Store Designers / Store Planners / Project Heads
• Business / Cluster Store Managers
• Independent Business Owners
• Brand and Store Marketing professionals