B2B Marketing Workshop

About the Speaker: 

Ferheen Athar, Marketing and Communications Manager at POSist
                          Editor at The Restaurant Times
 

What will be discussed?

Content Marketing (Lead generation)

• Understanding the target audience
• Creating the right customer persona
• How non-clickbaity content can sell

Email Marketing (Lead nurturing and conversion)

• Basics of email marketing
• Creating emails that talk
• Customer Segmentation 
• Personalisation of emails

Early Bird Ticket Price: Rs 499

*Early Bird discount is valid till 11 pm on Sunday, 20th May*

*After that price will be Rs 599*