Effective Business and B2B Marketing Strategy

Agenda:
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B2B business and marketing strategies
Setting objective
Tools and methods
Implementation approach
Measuring success
One global case study

Takeaways:
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• Potential pitfalls in the process of business, go-to-market and digital marketing strategies alignment
• Best practices/tools to leverage in the process of strategy formulation
• Identification and monitoring of KPIs for measurement of success

Who Can Attend:
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Business Strategy
B2B Marketing
B2B Sales professionals
Digital Marketing Leads

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About Speaker:- Abhishek is having 14+years of experience in B2B business and go-to-market strategy, sales acceleration, Key Account Management and Business Development activities in industries like Professional Services/Supply Chain/Logistics across US, AU and Indian geographies.

Currently handling the Go-To-Market strategy for Ubiqtous (a Supply Chain based IT solution) and working with start-ups in equity fund raising activities 

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About iDoneSEO:- A brief background about iDoneSEO - We are helping to build a strong Digital Marketing community and also helping small to medium scale businesses in Hyderabad.

Over the last few years, we have conducted more than 70+ events, workshops and summits. We have invited senior marketing professionals as speakers and that way, we have consistently endeavored to increase the session quality. This has worked out well for us and we have come a long way from where we started.