Google Business Group is happy to announce the workshop on Outbound B2B Lead Generation for technology businesses.
After building an awesome product, usually, founders jump to finding out digital marketing and content creation strategies. In a B2B context, most often than not, it is the wrong step. But we are all made painfully aware that cold emailing is dead. And cold calling? most people hate that.
Now, what's the way out?
Well, surprisingly outbound email based lead generation works. It works in certain contexts and by applying specific methodologies.
This workshop will focus on outbound approaches that work for B2B lead generation. Some email-based lead generation best practices and tips to get started.
Duration:
2 hours with a short break after 1 hour.
Venue:
Google Maps: bit.ly/gbdirection
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