Audi India To Drive The Future Of Change

Audi India To Drive The Future Of Change


About The Event


AUDI-INDIA Future of Change : Unique nationwide contests to explore and harvest innovative ideas and solutions in Future Urban Mobility and Business Strategy.

Multi-disciplinary contests to reach out to students of leading business and design schools across India

Prizes include traineeships with Audi

Registrations open from August 01, 2011, 20:00 hrs

Mumbai: Audi, the German luxury car manufacturer, in association with theIdeaWorks, announced the start of registration for the AUDI- INDIA Future of Change design and strategy competitions. The two contests aim to foster and reward creativity and innovation among engineering, design and management students and young professionals.

“Home to the world’s youngest demographic, we believe that India has the creative potential to lead the future of change. These unique nationwide contests aim to nurture promising talent and support them in developing pioneering ideas and solutions for Future Urban Mobility and Business Strategy. Beyond tapping into India’s vast talent pool, Audi will provide added momentum to this program by giving winners an exposure to world class automotive engineering practices by way of a traineeship with Audi. In line with our core brand values of progressiveness and sophistication, I am confident that ‘AUDI-INDIA Future of Change’ will establish benchmarks in nurturing talent to spur the growth of the Indian luxury automotive industry”, said Michael Perschke, Head, Audi India.

INDIA Future of Change is a unique Brand India program launched by theIdeaWorks last year and is supported by the Public Diplomacy Division of the Ministry of External Affairs. The program uses multiple contest platforms to engage students across the best  campuses in the world with contemporary  India. IIM Ahmedabad, IIT Bombay, Financial Times, INSEAD, University of Reading, NID Ahmedabad, Stanford Design for Change Center and CIID, Copenhagen are amongst those who are partnering this global effort.

“This partnership with Audi is testimony to the interest that global corporations have in leveraging opportunities arising out of India’s successes as well as challenges, and also harnessing the talent of India’s large young population. We are hopeful of delivering the desired results to Audi from this brand engagement”, said Amit Shahi, CEO & Co-founder, theIdeaWorks.

These two contests will reach out to students and alumni of India’s top business, design and engineering schools. NID Ahmedabad and IMI, Delhi have come on board as knowledge partners for the design and strategy contests. Registration to the contests will be open from Tuesday, August 01 to September 30, 2011. Students can register by clicking on the following



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