Workshop For Apps For Brands !
1. Madan Sanglikar [Principal Partner, Invention at Mindshare India (GroupM)]
2. Anurag Singh (Co-founder, Mobimasta.com)
3. Manish Mishra (country manager, BuzzCity Technologies)
Part-1: Strategy & Creative aspects involved in creating apps for brands
• The size of apps economy
• Role of apps in the marketing mix
• Type of apps a brand can create. How to chose the right app for your brand?
• Do's and dont's of marketing via apps
Part-2: Interactive assignment
Part-3: Distribution and monetisation of apps
Part-4: Snacks and networking.
Fees: Rs 3,000.