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Artificial Intelligence is deemed to be the main driver of the 4th Industrial Revolution. Investment in AI has grown at a phenomenal rate with companies investing $26-39bn in 2016. Adoption in 2017, however, remains low. As a result, this has spurred companies from every industry to seize the trend and innovate – from virtual assistants to cyber security to fraud detection and much more. The majority of C-level executives have identified and agree that AI will have an impact on their industry. However, only 20% of C-level executives admit they have already adopted AI technology in their businesses, according to research conducted by McKinsey. So, there is plenty of scope for change and improvement. The Finance industry is anticipated to lead the way in adoption of AI with a significant projected increase in spending over the next three years.
Until recently, practitioners have faithfully relied upon neo-classical models to measure performance, whether it’s in financial organisations or marketing corporations. AI is the new technology that offers an automated solution to these processes. It has the capability to replicate cognitive decisions made by humans and also remove behavioural bias adherent to humans.
