Advanced Product Management and Marketing Workshop, Delhi

Advanced Product Management and Marketing Workshop, Delhi

 

  • Adaptive PME Delhi NCR

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    INR 61200
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About The Event

Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.

 

Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.


Key Benefits

  • Full spectrum understanding of "productizing process" - how to turn ideas into commercially viable products and services.
  • Ability to apply proven methodologies to manage, scale and grow existing product portfolio
  • Fast track career path through skill building & best-in-class performance.
  • Case studies & exercises led delivery by successful real world practitioners makes learning actionable and applied.

Online toolkit of 40+ ready to use templates for requirements management, business plan, competitive analysis etc.


Program Modules

 

Workshop Agenda
DAY1 DAY2

Module1: Productizing Process

  • Primer to productizing innovation
  • Introduction to product management

Module 2:Market Analysis

  • Market Research & Understanding Customer Value - Techniques around Discovery & Validation
  • Effective Competitive Analysis
  • Customer Win/Loss Analysis
  • Firm Performance Analysis - Understanding P&L

Module 3: Strategic Planning

  • Target Market Definition and Sizing
  • Product Strategy - Models and Exercises
  • Strategic Pricing
  • Buy, Build, Partnerships - Case Studies and Live Discussions
  • Business Model & Plan

Module4:Product Planning

  • Requirement Definition
  • Product Line Economies - Budget
  • Planning and Cost Mgmt.
  • Market Acceptance and Availability
  • Product Roadmapping

Module5: Go To Market Planning

  • Solution Positioning
  • Routes To  Market - Channel Management
  • Marketing Planning, Launch Planning
  • Customer Acquisition Models

Module6: Sales Enablement

  • Collaterals and Lead Generation
  • Sales and Channel Training
  • Customer Relationship Management
    Funnel Analysis
  • Market Assets at Different Sales Stages
  • Technical Tools Vs. Business Tools as Marketing Assets

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