Advanced Product Management and Marketing Workshop

Advanced Product Management and Marketing Workshop


  • Advanced Product Management

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    INR 69539
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About The Event

Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.


Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.

Key Benefits

  • Full spectrum understanding of "productizing process" - how to turn ideas into commercially viable products and services.

  • Ability to apply proven methodologies to manage, scale and grow existing product portfolio

  • Fast track career path through skill building & best-in-class performance.

  • Case studies & exercises led delivery by successful real world practitioners makes learning actionable and applied.

Online toolkit of 40+ ready to use templates for requirements management, business plan, competitive analysis etc.

Program Modules


MODULE 1 - Primer to “Productizing” Innovation Process
  • A framework to understand the mechanics on how to manage product life cycle and create new products

  •  Introduction to Product Management Role, Responsibilities and interlock

MODULE 2 -Market Analysis
  • Methodologies and Techniques of Market Research - Discovery and Validtion

  • Enabling Voice of Customer Program

  • Competitive Analysis, Win/Loss Analysis

  • Understanding Product P&L & Business Metrics

MODULE 3 - Strategic Planning

  • Target Market Definition & Sizing

  • Develop Product Strategy

  • New Product Development - Innovation Management

  • Strategic Value based Pricing

  • Business Model & Plan

MODULE 4 - Product Planning

  • Writing good requirements - Examples and Case studies

  • Product Line Decisions and Portfolio Management

  • Developing and Presenting a Product Roadmap

MODULE 5 - Go to Market and Sales Enablement
  • Product positioning

  • Market Plan, Launch Plan

  • Lead Generation, Channel Management

  • Full spectrum understanding of the sales cycle

Venue Map