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This unique workshop is designed by Xcademy to introduce Adobe Analytics & Dynamic Tag Management in a collaborative environment with a small class size. Ezhil Raja, the founder of Xcademy will be the trainer for the program.
Adobe Analytics & DTM Implementation is a 16 hour classroom course, where participants will learn how to take business requirements, translate them into an implementation solution, and code them on the page.
Each attendee is granted access to our custom sandbox environment where they can practice implementing on a test site. Our trainers are actually digital analytics consultants, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
This course is designed to gradually introduce beginner to advanced concepts, with immediate takeaways like tracking file downloads and form submissions as well as more complicated implementations like ecommerce and custom information about users.
Reports & Analytics Code
Reports & Analytics Interface
KPIs and KBRs
Dynamic Tag Management
Predefined Traffic Variables
Custom Traffic Variables
Traffic features & functions
On-click image request
Data Manipulation Components
Data Import/Export Tools
Validation and Troubleshooting
Effective Implementation Practices
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