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With the advent of new business models, Internet based routes to market and consumerization of IT with smart devices the bar for user experience expectations have been raised high. Product professionals have to adapt to ensure their products offer a “delighting” user experience. Usability & Interface Design is evoloving from a nice to have to a must to have even for B2B products.
Adaptive Workshop on Usability & Interface Design for Product Professionals is a one of a kind workshop designed for senior product professionals to make sure they are equipped with not only the practical understanding of how to develop and validate an idea into an commercially viable product but also apply structured thinking to “engineer” usability in the productizing process.
Who is it suited for?