Here is a super amazing opportunity to learn Content Marketing & Growth Hacking.
This is an informative session + a networking meetup happening @Emaar Square 3 (Beside Dubai Mall)
In this interactive session, our speakers will highlight how a business can implement the right content marketing strategy and use some growth hacks to drive results for the business.
Content Marketing:
Content is crucial for any form of marketing, be it mainstream media or online. However, the digital world keeps demanding more and more from the content creators. In this ever-changing demand for content consumption, it becomes really difficult for business owners to tackle the situation.
Deciding whether to hire an agency or get this done by self or what to expect from an agency brings many questions.
In this session, let’s understand from the speakers how should a business look at content marketing. The basics to be implemented and how creatively one can get better results.
Part 1 A Content Marketing Roadmap
- Foundations
- Funnels
- Strategic Collaborations
- Selling on Social
Part 2 Agency vs. DIY
- How to know which one is right for you
- Tips and Best Practices
Growth Hacking:
A lot of people have simply used the word as an alternative to digital marketing. However, it is not just digital marketing. You can use digital marketing practices to grow a business multifold. But you can’t simply call it a growth hack.
We are going to discuss the basics of Growth hacking. How a business can implement the same. How to drive great results for your product or service as a growth hacker.
Hayley is a Social Media Director and Founder of Social Co_lab. With Social Co_lab she has built a new model for social media services powered by a network of social-first talents. Their model is built to be agile at the core, deep in expertise and broad in collaboration.
Previously, she headed the Social Media Department at Havas, leading a team of social specialists and working with brands such as Rimmel London, Peugeot, FAB Bank, IBM, Heineken and Unilever.
Faizan Ansari
Sr. Digital Marketing Strategist @ Wisoft Solutions, Dubai
Faizan is a Digital marketing professional with over a decade of experience in various verticals of digital. Working with brands, startups and SMEs, helping them craft social media strategy and provide digital solutions to grow their sales, he has developed expertise and tech skills across the range of social and digital channels.
He has trained 1000+ professionals including Influencers, IITians, IIMs & TV celebrities to grow their social media marketing.
Currently, he is working as a Senior Strategist with a Performance Marketing Company Wisoft Solutions in Dubai.
