Sale Date Ended
Sale Date Ended
Sale Date Ended
We've lined up some great speakers including Kiran Mani, Head of Industry Sales - Google India, P Krishnakumar, Director of Marketing-Consumer & SMB, Dell India, Tim Leberecht, CMO - Aricent & Frog Design, Jessie Paul, Managing Director - Paul Writer, Sangeeta Sundaram, Head of Marketing & Communications - Capgemini India, Rajeev Suri, CEO - Liqwid Krystal (a Café Coffee Day group company) and Priya Chetty-Rajagopal, Principal- Stanton Chase International.
8:45am - 9:45am
9.45 am -10.00 am
Welcome & Introductions
Jessie Paul, Managing Director, Paul Writer Strategic Services
10.00 am -11.00 am
Marketing - The Digital Paradigm: How to leverage mass+niche+social media
Does digital media make sense for B2B in India? How can we use traditional media to supplement social media? How is the media landscape changing to address newer developments such as the rise of vernacular and digital?
Kiran Mani, Head of Industry Sales, Google India
11:00 am -11:30 am
Social Break - Tweet/Email/Shake hands/Make friends!
11:30 am -12:30 pm
How to Create Unique Brand Experiences through Design-Driven Innovation
Offering insights into frog designs work on break-through innovations for many of the worlds leading brands (from Apple to Disney to Sony) as well as an exclusive behind-the scenes account of a recent, as yet undisclosed project, Tim Leberecht illustrates the key principles and techniques of design-driven innovation and shows how marketers can use them to transform their own organizations.
Tim Leberecht, CMO, Aricent & Frog Design
12:30 pm -1:30 pm
1:30 pm - 2:30 pm
Marketer, Brand Thyself!
Much like the shoemakers children, marketers often do not have the time to invest in their personal brand. However, in todays world, your personal brand impacts not just your career path, but also your companys credibility in the online world. As someone who has consciously crafted her brand from professional marketer, to thought leader, to entrepreneur, Jessie Paul helps you to create a brand blueprint for yourself.
Jessie Paul, Managing Director, Paul Writer
2:30 pm - 3:30 pm
Short-cut to the Corner Office
Not only is it rare for someone to move from CMO to CEO, its probably an accident when it does happen. Most CEOs in non- FMCG firms arrive through finance, delivery or sales. Priya Chetty-Rajagopal, in conversation with Rajeev Suri, CEO-Liqwid Crystal (a Café Coffee Day group company) and Sangeeta Sundaram, Head of Marketing & Communications - Capgemini India, will guide professional marketers on managing their careers and aspiring to the corner office.
Priya Chetty-Rajagopal, Principal, Stanton Chase International
3:30 pm - 4:30 pm
Campaigns to Conversations: Now or never
For a long marketers have operated on a model of launching fixed-duration campaigns, the goal of which has been to create interest and in doing so drive sales, ensure retention. In most instances these campaigns spark a quick burst of buzz, which then fades away. But things have changed - truly great campaigns - those that will stand out in todayÊ¼s digital world - are the ones that drive sustainable conversations.
Speaker: P Krishnakumar, Director of Marketing-Consumer & SMB, Dell India
4:30 pm - 5:00 pm
5:00 pm - 6:30 pm
High Tea & Networking
Registration: Early Bird Price (Only for Paul Writer Members): Rs. 4,950/- (Valid upto 15th November)
Rs. 7,500/- (For Non-Member Individuals)
Three is Company: Rs 3,333/- per individual (For Group Bookings of 3 or more)