Using a mixture of technology and ingenuity, marketers are finding new ways to reach consumers. Growing fields in marketing include Internet and mobile advertising, behavioral advertising, interactive campaigns, product placement, & Social Media. Your marketing strategy will be determined by your business goals, the types of products or services which you offer, your target market, your competition who grasp the full array of emerging business, social, and technical models and how you make business decisions.
The purpose of Strategic Marketing Summit is to approach challenges facing your business resulted from market globalization, rapid technological development and never ending competition in digital world. It also helps to understand the importance of balancing traditional” & “cutting edge” practices of Marketing strategy & Develop your market-led thinking to become more analytical, innovative and strategic
Strategic Marketing Summit focuses on how to reach the NextGen level. You will discover what worked (and what didn't) from specific real-world examples with leading brands, understand your customers’ perceptions, needs and desires, and how they rate you and your competitors.
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and marketing/business challenges to achieve an organization’s overall mission and vision.
This unique one-day Summit provides a platform for Marketing leaders to learn, develop, connect, and network so that they can harness the power of advertising, mobile apps, digital marketing and the social media to build effective brand strategies.
This one day Summit sees 300 Marketing leaders learning about marketing technology/business issues, networking with peers from across organizations, and discovering NextGen winning marketing strategies to connect with consumers in today’s competitive edge.
Rahul SinhaPresident - Sales & Marketing, Pidilite Industries
Sanjay Tripathy Executive Vice President – Marketing, HDFC Life
Manish Kasliwal Head Advisory Relations & Strategic Marketing, L&T Infotech