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Instant E-Training Inc., an US based online training company, is bringing together some of the smartest and most passionate social media experts from the US of A to train you in India on core social media topics in an 5 week, 100% online Social Med

Social Media for Business Training Workshop


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About The Event

Instant E-Training Inc., an US based online training company, is bringing together some of the smartest and most passionate social media experts from the US of A to train you in India on core social media topics in an 5 week, 100% online Social Media for Business training workshop. 


Thanks to live streaming video you can sit back and watch while our social media experts deliver to you an action packed training workshop course. With 8 Social Media strategy sessions plus 5 "Hands-On" workshops you are guaranteed to experience a training like none other.

This workshop will deliver a combination of Strategic & Experiential Social Media training


Trained by leading Social Media Authors & Experts:

Instant ETraining - Social Media Experts

Social Media for Business Training includes


Session 1 - May 25, 2011:

Strategy session: 9.30-10.30 pm IST:
Social Media Strategy in 8 steps


"How-to" session: 10.30-11 pm IST:
Social Media Strategy Keynote

Session 2 - June 1, 2011:

Strategy session: 9.30-10.30 pm IST:
Managing Your Online Reputation


"How-to" session: 10.30-11 pm IST:
Using Reputation Management Tools to Monitor

Session 3 - June 3, 2011:

Strategy session: 9.30-10.30 pm IST:
Facebook Power Strategies


"How-to" session: 10.30-11 pm IST:
Creating Facebook Business Pages and Setting up your Facebook Ads

Session 4 - June 8, 2011:

Strategy session: 9.30-10.30 pm IST:
Twitter Tips & Tricks

Session 5 - June 10, 2011:

Strategy session: 9.30-10.30 pm IST:
LinkedIn Power User Strategies

Session 6 - June 15, 2011:

Strategy session: 9.30-10.30 pm IST:
YouTube & Video Marketing for Social Media


"How-to" session: 10.30-11 pm IST:
Learning to create your YouTube channel

Session 7 - June 17, 2011:

Strategy session: 9.30-10.30 pm IST:
Location Based Marketing


"How-to" session: 10.30-11 pm IST:
Foursquare "Check-ins" tips

Session 8 - June 22, 2011:

Strategy session: 9.30-10.30 pm IST:
SEO & Social Media


12 Social Media Experts

Dan Zarrella

Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O'Reilly Media books: "The Social Media Marketing Book" and "The Facebook Marketing Book" He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices. Follow him on Twitter @danzarrella

Hollis Thomases

Award-winning entrepreneur Hollis Thomases founded, a specialized agency providing strategic digital media solutions to challenger brands and large non-profits, in 1998. Her industry longevity, wide-ranging experience, practical insights and pragmatic approach earned Hollis a reputation as online marketing's "Voice of Reason." Hollis advocates for tactics, airtight processes and prudent ad spending that ultimately generate cost-effective actions, leads and sales for clients.'s client roster includes Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, UNICEF Canada, and Visit Baltimore. 

Hollis is a frequent speaker for industry and trade conferences, authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is a contributing expert to Social Media Marketing Magazine, and has been a Media Planning columnist for ClickZ since 2005.

Greg Jarboe

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," also a faculty member at Rutgers University as well as a frequent speaker at SES conferences.

Krista Neher

Krista Neher is an author, international speaker and recognized authority on Social Media marketing. Krista has over 10 years of experience in marketing and has worked with the biggest and best marketing companies providing consulting and training solutions. Her speaking and training clients include Procter and Gamble, Euro RSCG, St. Anthony Messenger Press, Search Engine Strategies, the Unfinished Furniture Association, BlogHer, Webmaster World and Fifth Third Bank. 

Audiences leave engaged, energized and educated. Not only does Krista entertain audiences but she provides actionable insights.

Simon Salt

Simon Salt is CEO of Marketing Communications Agency IncSlingers. He is an Author, Blogger, Writer & Entrepreneur – though not always in that order. His book on Social Location Marketing was published by QUE a division of Pearson publications in February 2011. He has been published online by Mashable, Read Write Web & others. He speaks nationally on the topic of Social Media and works with major brands as an online brand advocate.

Barbara Rozgonyi

Barbara has been a PR professional since 1990 where she has been helping grow business, build brands and connect communities though marketing, public relations, and most recently through social media. The founder of Chicago 's Social Media Club chapter, Barbara is a frequent keynote speaker, an accomplished corporate trainer, and an experienced educator who develops social media marketing and PR instructional programs for colleges, associations, corporations and online communities. 

Last year, Barbara was also featured (along with Chris Brogan, Brian Clark, et al.) in Mitch Meyerson's book, Success Secrets of Social Media Superstars. Barbara is frequently mentioned in publications like Mashable, TechCrunch, NBC 5 Chicago,, Chicagonista LIVE!, SOHO Magazine, and many other credible publications. Recently, she was also part of the Sears Blue Blogger Crew covering CES for Sears Holdings Social Media group.

Eric Enge

Eric Enge has a passion for training and much of it can be felt from his writing that he does for SEO industry leading sites like Search Engine Land and Search Engine Watch to name a few. Eric has also co-authored the widely read book called "The Art of SEO" with Rand Fishkin, Stephan Spencer, and Jessie Stricchiola. Eric also speaks regularly at search marketing conferences like SMX, SES, Pubcon, Web 2.0 to name a few. A lifelong entrepreneur having built several successful web enterprises would be imparting SEO skills like building links through blogs and leveraging social media for building your site popularity. In this unique interactive workshop, Eric will be showing attendees some real life case studies into what works and ways to leverage social media for building credibility.

Fionn Downhill

Fionn Downhill is the founder & CEO of Elixir Interactive. After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.

Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. She is a Search Engine Watch subject matter expert and writes a very successful column called "The Business of Search". She is an accomplished speaker on the subject of search marketing and search marketing training. and has spoken at AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for women engineers to name a few. She is often quoted on the subject of Online Reputation management and has been interviewed by the Wall Street Journal, Computer Weekly

Ramon De Leon

If Chicago is synonymous with Pizza then Social Media is synonymous with Ramon De Leon. Ramon De Leon is Chicago's most famous social media practitioner having used social media to scale his half-a dozen Domino's pizza franchise in Chicago to dizzying new heights. From his humble beginnings delivering pizza to a record breaking entrepreneur to a social media whiz, Ramon's journey is indeed awe inspiring. In our training workshop, Ramon is sure to inspire you with his stories on how he uses social media to connect with his customers and transforming into a "socially connected" customer first business.

Marshall Sponder

Marshall Sponder is an independent Web Analytics guru and author of upcoming book called "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics" . For nearly a decade now Marshall has been influencing the development of the industry, lately focusing on Social Media Metrics. He has consulted various B2B clients, New York Times, US Magazine, TheNewMarket, Havana Central, and many architects & digital ad agencies, including The House Designers and Alan Mascard Homes. Marshall is involved as a Contributor Columnist for Entrepreneur Magazine, VentureBeat, and My Customer. He is also the author of three popular blogs: Web Metrics Guru, The Analytics Guru, and Art New York City. He has been a public speaker at many conferences focusing on Social Media metrics, such as Social Media Conference, Monitoring Social Media 09, Social Media Jungle, Online Marketing Forum, Social Networking Conference, and many others.

Bob Tripathi

Bob Tripathi has over 10 years of internet marketing experience specializing in SEO, PPC, Web Development, and more recently Social Media. Over the years, Bob has helped companies like Sears, Discover Financial Services and others to generate revenues through in-house search marketing. Bob specializes in strategizing SEO/PPC activities including creating meaningful SEO dashboard that is easy to understand & easy to quantify. Bob is a frequent speaker at leading industry conferences like SES, SMX, Ad-Tech and also does in-house SEO workshop training for Search Engine Strategies conference. Bob is also the founder of SEMPO Chicago.

Nicole Duhoski

Nicole will be leading Social Media "How-to" training workshops for Instant E-Training guiding attendees through the nuts and bolts of social media platforms. A Michigan native, Nicole interned for Weber Shandwick, the largest public relations firm in the world, then spent five years at Cision, the industry leader in public relations software. While there, she created and implemented the overall corporate social media strategy and company guidelines. 

Recently, Nicole worked at Sears Holdings Corporation and focused her efforts on social media strategy and Paid Search before leaving to focus her entire time on her dream and passion, VineSprout. Nicole also guides the social media strategy for Michigan State University's Alumni Group of Chicago. She earned a B.A in Social Relations and Policy from Michigan State University and studied abroad in London. 

Detailed Workshop Agenda


Social Media Strategy in 8 Steps

Session 1 – May 25th 2011

Get ready to hear what are the critical elements of a solid social media strategy. In this strategy session, you will hear from Krista Neher on what are the most important 8 steps you need to undertake before formulating your social media strategy. Krista is an energetic speaker and will be using some great real-life examples of social media strategies that have worked for businesses of all sizes.

Followed by Social Media Strategy in Action

This "In-the-trenches" Keynote session will have one of our feature a special guest from a big brand. They will share with the attendees on what it takes to take a big social media strategy and implement at a grassroots level across the enterprise. Be ready for some great examples and takeaways that you can implement in your business right away.



Managing Online Reputation Strategy Session

Session 2 – June 1, 2011

In this workshop attendees will learn the basics of reputation management, why it is important, and the business cost of not managing your reputation online effectively. In this interactive workshop our expert will show you how to effectively monitor, listen and respond to negative comments and reviews online. We will also look at a case study on a company that responded exceptionally well to their brand being attacked online.

Followed by "How-to" Workshop

This instructional how-to session will walk you through some of the best online reputation management tools. We will review what features to look for, how to monitor your competitors, and most importantly how to monitor the demand of your products and services.



Facebook Power Marketing Strategy Session

Session 3 – June 3, 2011

Facebook has become a global phenomenon with over 600 million users. An increasing number of businesses have started establishing their Facebook presence and selling more products and services than ever before. In this strategy workshop session, our expert will guide you through critical Facebook marketing strategies that differentiate big brands and small businesses on Facebook. We will cover all of the marketing opportunities that are available on Facebook including how to create a fan base for your business, engaging your Facebook fans and examples of killer Facebook ads.

Followed by "How-to" Workshop

This instructional how-to session will show you how to create Facebook ads for your business, how to target your audience based on their self-disclosed interests, and how to optimize ad copy and images to create compelling ads that give users a reason to click. We will also show you other Facebook marketing options currently available and how to plan for them.



Twitter Strategies for Success

Session 4 – June 8, 2011

Twitter "bursts" can be limited with only 140 characters but can benefit any business immensely. In this workshop, you will learn how to create a Twitter strategy to find your relevant audience, grow your following, engage with your followers in a meaningful way, and broadcast your messages for your business. We will also look at few examples of companies who are using Twitter as a sales as well as an engagement channel.

Followed by "How-to" Workshop

This instructional how-to session will show you how to get started with Twitter, tools to help you automate your Tweets, monitoring competition on Twitter, creating automated Twitter searches, and finally tricks to help grow your followers.



Mastering Youtube

Session 5 – June 10, 2011

This interactive workshop session on Youtube will teach you why you need a video marketing strategy for your business. You will learn how to create keyword strategies, optimizing your video for maximum Youtube views, and video distribution strategies. You will also learn about YouTube advertising options and how to create a community on Youtube to help spread your video love.

Followed by "How-to" Workshop

This instructional how-to session will cover Youtube channel design, how to create playlists, and how to best manage your friends and subscribers. We will also cover advertising best practices, and a roundup of tools to create and edit your videos.



LinkedIn Power strategies

Session 6 – June 15, 2011

With over 90 million profiles, LinkedIn is one of the oldest and most established platforms out there, but it is often ignored as a social media platform for businesses. Our LinkedIn expert will share some key strategies for utilizing this very powerful platform to connect with your target audience very quickly. This session will show you what you need to do to raise your visibility and influence on LinkedIn and how to position yourself as an expert in your field. Barbara will discuss the power of LinkedIn groups, where to find connections that get you closer to your goals, and why LinkedIn is perfect for job seekers, coaches, business owners, entrepreneurs, speakers and consultants.



Social Location Based Marketing for Business

Session 7 – June 18, 2011

Small local businesses are leveraging location-based services like Foursquare, Gowalla, Facebook Places, and Yelp to promote their businesses by offering specials, discounts and rewards to their customers. Simon Salt will discuss how to craft and execute strategies on realistic budgets to help you find new customers; strengthen loyalty and retention, and how to develop communities of customer advocates who'll work on your behalf.

Followed by "How-to" Workshop

In this session, we will walk you through some of the coolest local technology in the marketplace. We will also spend a considerable amount of time on Foursquare and some of the essential features of Foursquare that every business should learn to unlock!



SEO & Social Media

Session 8 – June 22, 2011

As Social Media becomes further integrated into online marketing mix, the synergies with Search Engine Optimization (SEO) can be harnessed successfully. At the same time, the ever changing world of Google has started including social media signals as part of its search algorithm. In this workshop session, Eric Enge will share with you what you need to know about the changes in the world of SEO and how Social Media professionals can include SEO as part of their social media tactics whether be it Facebook, Twitter, or company blog. There are more gains to be had from integrating Social Media & SEO.