Social Media Marketing Bootcamp@ Bangalore on 29th and 30th July 2011

Social Media Marketing Bootcamp@ Bangalore on 29th and 30th July 2011

 

  • Regular Registration

    Sale Date Ended

    INR 8500
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  • Group Discount

    Sale Date Ended

    INR 7225
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About The Event

Social Media aims at bringing in a culture of competent intellectualism in you and your organization in the field that means 'future'. SocialMe™ , the training wing of ECHOVME builds your information-base of Social Media Business Ecosystem by developing competencies specific to it. Social Media today builds brands of companies or individuals virtually and is the extended business partner by its virtue of providing various opportunities online by networking and interaction. Companies are realizing the need to increase their promotional bandwidth by reaching the masses and thereby having competitive edge in the market. This reach beyond usual is possible only with Social Media and it is necessary to be well-informed in the arena.

What will you learn from Social Media Workshops?
Why Should You Learn Social Media Marketing?

The two days workshop will help you explore Social Media from different perspectives. The following topics will be covered in four sessions:

Day 1:

Session 1: Introduction to Social Media (1 Hour)
  • Social Media – The next big revolution in the world
  • From Web 1.0 to Web 2.0 what does it mean to marketers?
  • What are the various ways you can use Social Media Business Ecosystem.
  • Social Media Marketing for Large and Small Business
  • 7 Essential elements in formulating a Social Media Marketing strategy
Session 2: Twitter for Business & for Journalists ( 3 Hours)
  • Be a Social Media Journalist
  • Twitter 101
  • How Brands Inform Social Media
  • Practical hands on Twitter
  • 5 steps to make your twitter profile credible enough to increase visibility
  • Set a Daily Goal / Time
  • Twitter Marketing Strategy: Listen + Engage + Offer
  • Socializing on Twitter – Etiquettes (What to do & What not to do)
  • The Twitter Jargons
  • How to effectively use Twitter for Networking and Marketing
  • Identify influencers in your space
  • How to use twitter for the event inside your company?
  • Twitter Contest
  • Ways to integrate Twitter into your blog/website
  • How to listen to customers on Twitter?
  • Why Twitter Trend Matters?
  • Case Study: Tweet your way to success
  • Case Study: Unsuccessful Twitter Marketing Strategy
Session 3: Content Marketing / B2B Marketing ( 3 hours)
  • Content Marketing Strategy – The Most Crucial Aspect of Social Media
  • Importance of Information and Interesting Contents on Web
  • How to use Slideshare, Blog and Youtube for your business
  • Marketing via Blog (Tips to write searchable content and keep up the pace and frequency)
  • Case study: Marketing via Slideshare (Tips to design a searchable PowerPoint presentation)
  • Case study: Marketing via Youtube (Tips to use Videos in your corporate culture)
  • How can you use these channels to make your brand successful
  • What are the various kinds of blog (Corporate blog / Niche blog / Personal blog)
  • Why is Niche Blog better than Personal Blog?
  • Corporate Blogging Strategy – How to keep it going!

Assignment: “Blogging and Tweeting Contest”

Day 2:

Announcement of the Blogging and Tweeting Contest Winner

Session 1: Facebook Marketing - Redefining your Marketing SkillsParadigm Shift: from Google to Facebook!
  • Facebook replacing websites?
  • Difference between Facebook Business Page and Profile
  • Practical Hands on "How to create Successful business Page on Facebook"
  • Explore ways to promote your Facebook Fan Page – (Advertisements, Suggest Friends, Promote the links, Press Release, Integrating it with Traditional Marketing, Experiential Marketing)
  • Learn how to engage your community in order to make your brand go viral
  • Facebook Contest
Session 2: LinkedIn – Powerful Business Database LinkedIn Past and Present Scenario
  • How to make your LinkedIn profile attractive for your professional branding
  • How Organizations and Institutes use LinkedIn for their business communication, networking and marketing.
  • Potential of LinkedIn Groups, Events and Jobs
  • Understand LinkedIn question and answers
  • How to create effective LinkedIn Profile for your business.
  • Case Studies
Session 3: Session ROI of Social Media – Measuring the un-measurable
  • Qualitative analytics
  • Quantitative analytics

Speakers:

Mr. Sorav Jain

Sorav is a qualified Masters in International Marketing Management from Leeds University Business School (U.K) and also alumnus of Loyola College, Chennai the finest institutions renowned globally. He started his career at age of 17 as SEO executive and Freelancer content writer. From Leeds University Business School he has been awarded with the Best Market Research Presentation Award, Leadership Award, Class Champion Award 08 and many precious accolades.

Professional world embraced him with his skills showcasing effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted TOP IT companies and leading ecommerce portals of India designing and executing their Social Media Marketing campaign. Seamless in spirit, Sorav started his own venture with passion to deliver his superior Social Media Marketing expertise that he learned, developed all the years.

Sorav, an accomplished trainer by himself, teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club. Sorav heads the Social Media Club at Chennai bringing best minds together. He organizes Mashable Social Media Meetup in the city bringing experts opinions on Social Media to the interested audience.

He also writes for the Social Media column of famous tech magazine of Srilanka apart from consulting Personal Branding Company of Spain with their Technical and Social Media needs. This social media enthusiast is also one of the organizers of India Search and Social Summit 2010– the mega Social Media event of India along with other enthusiasts. His views are recorded in his blogs at soravjain.com. A well-known face wherever he goes, Sorav is born with socializing skills which he strengthens and revitalizes every second. With passion!

Ms. Nadhiya Mali

Nadhiya is popularly known the Twitter Girl of Madras. One of the early adopters of Twitter in the city she has managed Social Media Marketing for some of the top brands in the country while working as PR & Digital Media Executive at Hanmer. She is presently heading the MarCom team at a leading hospital in Chennai. (Available for Chennai workshop only)

Ms. Karthika Priyadarshini

Priya is the Social Media Manager at echoVME. She is a story teller with 3+ years of experience in Marketing Communications and has handled campaigns, event and collaterals for leading companies across industries. Previously, she was a Project Manager at a renowned marketing consultancy.

Ramesh Kumar V

Social Media Strategist, with 3.5 years of progressive experience in Online Content Operations & Management, Project Management, SEO, SEM, Digital and Social Media Marketing and Web Analytics. Previously, He has worked at Dell International Services

Ms. Jayashree Ramasubramaniam

Ms. Jayashree Ramasubramaniam handles Web Marketing at IBM. She was a speaker at India Search Summit, Social Media Club, OMEBangalore; Previously she was the Web Marketing Manager at Intuit. In the past, She has worked with google (For Bangalore Workshop).

Mr. Abhinav Sahai

Mr. Abhinav Sahai is a visionary Entrepreneur and has launched Zapylacz, a unique Social Media Branding lab. Presently he works with a specialty media group called CyberMedia. He was associated with CEMCA (Commonwealth Educational Media Centre for Asia)(For Bangalore Workshop).

Mr. Mayank Agarwal

Mr. Mayank Agarwal is CEO of WeGeek Digital Media. Mayank has worked on the social media strategies for prestigious brands such as Britania, Tanishq, Durex, Kingfisher etc.

* Candidates must carry their own laptops to the workshop

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