Social Media Marketing Workshop

Social Media Marketing Course by IIM and IIT expert trainer Madhuri Bogawat. 
Weekend course on 26th,27th August 
Timings :10AM - 5:30 PM


We spend over 2.2 hours a day on all Social Media Channels ,
That’s more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.
From Facebook, Twitter, LinkedIn and Youtube, to Instagram, Pinterest and SnapChat, Social Media Marketing have dominated our cultural landscape. How can you or your business tap on to this growing trend by Social Media Marketing?

This intensive 2-day Social Media Marketing Course provides a realistic hands-on session for beginning to intermediate Social Media Marketing users to jumpstart their Social Media Marketing journey.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Social Media Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

Throughout the Social Media Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

The Social Media Marketing workshop module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the social media industry

Dates For Social Media Marketing Classes: 12th August & 13th August 2017 (Weekend)

Schedule For Social Media Marketing Classes


Day One: Timing - 10:00- 6:00 (8 hours)

Introduction
What is Social Media Marketing?
Why Social Media marketing?
Choosing social media platforms?
Objectives, Goals & Tasks in Social
Case study

Facebook Pages
Management of the page
Writing content & making creatives for the page
Facebook Settings
Facebook Taregting & Advertising (Comprehensive & Detailed with a live campaign activity)

Instagram
Profile Management
Hashtag Magic
Search and connect
Blogger/Influencer Marketing
Instagram Advertising with Facebook



Day Two: Timing - 10:00- 6:00 (8 hours)


Twitter
Profile Management
Hashtag Magic
Search and connect
Blogger/Influencer Marketing
Twitter Advertising

Youtube
Channel Management
Advertising overview

LinkedIn
Profile Management
LinkedIn Pulse
LinkedIN Pages
LinkedIn Groups
LinkedIn Advertising

Content Planning & Marketing 
Social & Content Strategy building
Content Calendar building
Introduction to Blogging

Email Marketing advantages and When to use it 
How to create an Email Marketing list
Using MailChimp (Hands-On Activity)
How to develop an email list

Final review
Case Study review
Certification
Queries

Who Should Attend Social Media Marketing Course:

Working Professional/Student who wish to make a career in Social Media Marketing industry.
Freelancers, want to work on Social Media Marketing projects, independently.
Small or local business owners, want to promote their business on Social Media channels. 


Address:

IES Management College and Research Centre

791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital,Mumbai, Maharashtra 400050



Workshop Details
Acquire basic knowledge on Social Media Marketing platforms, and apply it to your brands or businesses.
Define your Social Media Marketing objectives, KPIs and success metrics.
Develop contagious content for Facebook, Instagram, LinkedIn and other social media channels.
Deliver a Social Media Marketing campaign by creating attractive offers, advertise it through Facebook, and house it on a landing page.
Measure your Social Media Marketing performance metrics and ROI.
Create strategies and tactics to engage and sustain your online communities.