International Conference on VAS Asia @ New Delhi on 8th July 2011

International Conference on VAS Asia @ New Delhi on 8th July 2011

 

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    INR 5000
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  • Regular Registration

    Sale Date Ended

    INR 6000
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About The Event

Welcome to the Asia's largest convention on the business of Mobile Value Added Services in 3G Ready India 

Over 700 million people in India now own mobile phones. India is the second largest & fastest growing cellular market in the world - With ever rising cellular subscribers, Voice is increasingly becoming a commodity. Service Provider's are experiencing low ARPU's and high subscriber churn rate. India is witnessing an era when users buy mobile phones not just to be in touch, but to express themselves, their attitude, feelings & interests. 

In India - Mobile phones today have moved beyond their fundamental role of communications and have graduated to become an extension of the persona of the user. Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology, and listen to music, make others listen to their music, or check their bank balance. 

Thus, there exists a vast world beyond voice that needs to be explored and tapped and the entire Cellular industry is heading towards it to provide innovative options to their customers. Spoilt by Choice, the mobile phone subscribers are beginning to choose their operators on the basis of the Value added services they offer. The increased importance of VAS has also made content Developers burn the midnight oil to come up with better and newer concepts and services. 

The Mobile VAS industry being expected to touch Rs 100,000 crores by 2020 from Rs 15,000 crore now - With the launch of 3G, Mobile Broadband Services, Mobile Commerce & Rural VAS fuelling this growth Content developer's are burning the midnight oil to come up with better and newer concepts and services - 3G would be the driver of MVAS in India in the future with 3G service revenues being expected to generate $15.8 billion by 2013 accounting for a share of 46% in the overall wireless service revenue. 

Now Into Successful 10th Edition - The convention will create Asia's best MVAS forum in India - Don't miss this fantastic opportunity to Experience new revenue generating strategies and learn innovative business models! 

10th VAS Asia 2011 will offer a useful & powerful forum for your organisation to:

  • Examine what types of innovative service offerings are most appealing to Indian consumers.
  • Value proposition for 3G enabled Rural VAS in villages.
  • Develop marketing strategies in order to incite the user to use advanced data services.
  • Develop innovative marketing tools for boosting the penetration of Mobile VAS usage in smaller cities and rural areas.
  • What is the untapped potential for mobile content and entertainment in India?
  • Mobile games - location tracking - mobile banking - mobile advertising - content security.
  • Worldwide Trends in VAS & the implications for India.
  • The Role of Mobile Operators in delivering mobile content.
  • Future Models for mobile content commerce & distribution.
  • The Role of Aggregators, Labels & third party content providers.
  • VAS as a tool for improving customer & brand loyalty.
  • What is the role of Network Equipment Vendors - who need to understand what features service providers need and tune themselves in the Indian Environment.
  • What is the role of Banks and VC'S for identifying and developing VAS providers with a sustainable business model?
  • 3G as a tool for boosting Mobile VAS usage in India.
  • Expectations from Handset Manufacturers for introducing innovative Mobile VAS service offerings & helping in growing the industry.

Conference Programme:

0830-0915hrs Registration

0915-0930hrs Speed Networking Know your peers & industry colleagues before the start of the conference

0930-1100hrs Inaugural Session THE MVAS LANDSCAPE IN 3G ENABLED INDIA - ASIAN SERVICE PROVIDER'S PERSPECTIVE IN A GLOBAL ENVIRONMENT1100-1130hrs Refreshments & Networking Break

1130-1330hrs Session I NEW INNOVATIVE DRIVERS FOR THE FUTURE GROWTH OF MVAS IN INDIA

1330-1430hrs Networking Lunch

1430-1600hrs Session II SUCCESSFUL STRATEGIES FOR BUSINESS SUCCESS IN INDIAN MVAS TELECOM LANDSCAPE IN THE 3G ERA

1600-1630hrs Refreshments & Networking Break

1630-1800hrs Session III THE SUCCESSFUL FUTURE MVAS USER CENTRIC ECOSYSTEM IN INDIA AND ALL STAKEHOLDERS' PERSPECTIVE ON IT

1800 hrs onwards Networking Industry Nite Reception

Venue Map