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Internal Branding and Employee Engagement-Mumbai 14th-15th Oct 2010
08:30 hrs -Registration and coffee
09:00 hrs- Morning session begins
10:30 hrs- Morning networking break
13:00 hrs- Networking luncheon
14:00 hrs -Afternoon session begins
15:30 hrs -Afternoon networking break
17:30 hrs -Course concludes
The importance of Corporate Reputation and the role of the Employee stakeholder.
Corporate Reputation is created by a numbers of drivers - broad areas of influence that impacts on how the organisation is perceived by stakeholders. Enlisting the help of the internal stakeholder is a vital task. In this section, we will take a look at why corporate reputation is so important, and why employees can make or break it.
How individual reputations can influence organisational reputation.
Through their actions, behaviors and performance, employees can make or break a company's reputation.In this section, we will take a closer look at this and how to in fluence the employee stakeholder to act in a manner that will build, sustain and protect their own and their organisation's fine reputation.
How to assess your engagement of the employee stakeholder and what you should be doing
"It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it. That's why you need to take the measure of employee engagement at least once a year through anonymous surveys in which people feel completely safe to speak their minds.In this section, we will take a look at how to assess whether your engagement efforts are successful.
Session Four Understanding the employee landscape
1)Leveraging the changing employee landscape to your advantage
2)Old social contract vs New work order
3)Examining the six factors that improve employee commitment
What is Employee Engagement? "The state of emotional and intellectual commitment of a person, group or organisation to the entity with whom they are employed.- Hewitt
1)Striking a new bargain with employees
2)Creating the conditions that make work more meaningful and rewarding for employees
3)Attaining effective employee relations and communication via creation of a positive organisation climate
Session Six How to engage employees and build loyalty
Reputation managers have to get involved in building loyalty through their involvement in four phases of an employee's work experience:
1)At the beginning
2)On-the-job working conditions
3)Rewards and Recognition - Award programs, open houses, wage increases, employee annual reports.
4)Work stoppages or termination
5)Maintaining the minds of employees
6)Developing pride in the organisation
Session Seven Maximising both traditional communication tools and new social media tools to build your reputation and engage the internal stakeholder
1)New age of interactive communications
2)Learn how Web 2.0 and new media can help you inspire employees, win media coverage and overhaul the image & reputation of your company inside and out.
3)Examine how blogs, mobile media, web video, podcasts and other emerging tools, technologies and modes of communication are affecting organizations
4)Physical and psychological issues involved in rewards
5)Strategically engage the Employee Stakeholder
6)Develop more tailored and effective engagement development strategies
7)Methodologies and techniques used for internal stakeholder engagement