Advertising on Facebook: A Hands-on Workshop

 Friends,

This is a 7-hour comprehensive hands-on workshop on Facebook advertising. You will get to learn

• Difference between Boost Post and Ad Platform
• Setting goals
• Choosing the right ad objective to your goals
• Ad placements and formats
• Budgets and choosing bids
• Pixel set up and creating custom audiences
• Target audience set up 
• Power of Facebook Newsfeed and Algorithm
• 3 level Ad structure
• Understanding marketing funnel
• Creating audiences
• Walk through the complete ad platform and its features
• Analytics
• Understanding what to measure
• Analysing the right meaning from the reports
• Examples
• Best Practices
• Tools
• Ebooks

Most Importantly, will customize the content for your business. For that, prior to the workshop:

• I will send you few ebooks prior to the workshop to get you prepared for the workshop
• I will schedule a skype call to understand your business and you can let me know if there is anything you want me to address in the workshop.

You need to get your laptops to the workshop. You will get to strategize, create an ad and measure. 

You need to have an active facebook page.