Franchise Knowledge Series 2010

Franchise Knowledge Series 2010

 

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    INR 15000
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About The Event

Worldclass Franchising Leaders Biggest platform for Franchisors Franchising Vision 2020

Franchise Knowledge Series, a knowledge platform for franchisers, runs in conjunction with Franchise India 2010.  Spread over two days, there is extensive learning for all prospective and existing franchisors and franchise professionals on new business practices which can be incorporated at all stages of franchising in their business models to increase its efficiency.  All these sessions is packaged in breakthrough sessions, giving action oriented approach by India’s top Business casts and Global Franchise & Retail experts.

Phase I : Should you be considering franchising ? What all should be included in franchise business plan ? what are its financial implications of introducing franchising in your current system? how would it affect your current revenue system? What should your franchise agreement consist of ?How to locate your prospective franchisees? Should you develop an operation manual and what all does it contain ? Should you consider single -unit franchising or multi-unit franchisees ?

Phase II : How to make your team attain  franchise sales target ? what optimum marketing tools be chosen to reach your target franchisee group ? how to build unified support system for franchisees ? How to make your brand visible ? How to create balance between company owned and franchise owned  outlets ? How to use social media ? How to make your franchised outlets reach projected sales ? How to close multi-unit franchisees ?

Phase III : How to monitor and measure the performance of your franchise outlets ?  what are the emerging markets in the global arena to expand ? Does your documentation and system needs to be altered as per the country’s laws and regulations ? How additional funds can be generated through banks, venture funding bodies ? How to manage a multi-brand portfolio ? What is the advantage of Retro-franchising ?

 Whats More : Global and Indian Case studies, Discussions , Panel Talks, Franchise Expo visit e.t.c

Only 130 seats are available. The seats shall be allotted on first-cum-first basis. 

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