Digital Marketing Training For Business  (Small and Medium Business )

Digital Marketing Training For Business (Small and Medium Business )


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    INR 13000
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    INR 12000
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About The Event

This digital marketing program is designed for small business with an intention to empower business owners to manage their marketing on their own. With the growth of internet penetration as more users move online it will become imperative for business to draw customers through digital marketing. Since digital marketing is a direct to customer channel, in the process a lot of customer data is generated which is critical to business and hence will make sense for business owners to learn and implement.

Duration Details

Total Course Duration: 5 Days

Hours Per Day: 5hrs

Mandatory Hours: 9:00 am - 2:00pm ( Those with time scarcity can leave post this time)

Optional: 3:00am-5:00pm ( Doubt sessions, Individual business query resolution.)

  • Learn from the most experience trainers available in the business.
  • Learn on live and real time environment.
  • All practical classes.
  • Get customized marketing strategy for business.
  • Learn it from Google Partners.


Understanding Domain, Sub Domains, Server, CMS

Website Setup on WordPWeress. Wordpress is an open source CMS platform on which a basic website can be created within minutes.

Web Page Content Essentials. Content on a webpage is the most crucial element of the website since the content works as your salesman, your online rep and works towards acquiring the customer, its imperative to have the basics right.


Understand CPC, CPM, CPA,CTR, Rates and other terms and terminologies.

Google adwords account setup, My client center Account, Billing and Hierarchy

Search Campaign Creation, Bidding, Keyword Planner, Bid adjustments, Automated bidding, Optimisation Techniques.

Conversion setup and tracking, Understanding key conversion metrics to ensure right ROI. Impression shares, segment data analysis.

Display Ads, Remarketing set up, bidding strategies, frequency cappiing, Ad formats and ad creation

Video Ads- Targeting, Remarketing, Bidding Formats

Social Media

Facebook- Content Strategy, Facebook Ads, Instagram Ads, Hashtags, Facebook Contests, Remarketing, User targeting.

Twitter- Understanding terms, levearging trends, Twitter Ads, Strategy, Remarketing

Linkedin - Linkedin Ads, Audience targeting,

Yout Tube- Channel Creation, Annotations, Cards

Social Media Analytics / Monitoring- Monitoring Tools Like Hootsuite, Tweetdeck, Social Mention

Search Engine Optimisation

SEO On Page- Html Tags, SEO essentials, multiregional targeting,

SEO Off Page- No Follow links, link building, backlink checker

Search Operaor, Competitor tracking strategies, seo/content strategy

Goole Webmaster tool- SEO data analysis, Disavow tool

 Google Analytics

Google analytics setup, understanding how google analytics

Goal settings, creating channels, dimensions and metrics

Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions

Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

Mobile app promotions, Techniques to improve downloads and usage.

Understanding Mobile App, How it works, CRM, Why?

Understanding the world of missed calls

SMS marketing Campaigns

ASO(App store optimisation)

Email Marketing

Email Campaign Creation on Mail Chimp, Mail customisation and personalisation.

Email Automation , Inbound marketing strategies and setting drip campaign

The course would be conducted at Goa International Center, its going to be a 5days program and will cover Google AdWords, SEO, Social Media, Google Analytics, Email Marketing, Mobile Marketing. Its Going to be a Learning Through Implementataion. You can Learn more details on- OR call Kanchan 8888325165.

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