Course - Digital Marketing Strategy By Digital Marketing University

Before you step into the technical aspects of digital, you need to understand the fundamentals first. The Digital Marketing Strategy Module is for those who want to leapfrog in their career by choosing digital as a career growth tool and also for the ones who are already working in digital but not able to produce results. We believe that strategy is the fundamental thing that you must know before getting into the execution part in your campaigns, if you don't know this, your digital marketing learning will go waste.

Why this course?

1. Successful Entrepreneurs as Trainers
2. 12 Hrs Live Highly Interactive Sessions
3. 4 Real Life Case Studies from 4 Different Industries
4. 2 Live Projects with Real Marketing Spend
5. 20 Learning Modules
6. 50 Hrs of Learning Material, Exercises & Practice Papers
7. Certificate from Award Winning Digital Success Company
8. Qualify and Get an Exciting Job Offer

What will you learn?

1. Introduction to the course
2. Business & Digital Marketing along with Marketing Fundamentals (10 modules, 1 quiz)
3. Digital Marketing is Execution more ideas less (3 modules, 1 exercise)
4. How strategies change with products and services (2 modules, 2 reading materials)
5. Business level communication - Positioning, Values, Decision Makers, Creative guidelines (5 modules, 1 practice paper,1 case video)
6. What is Marketing from a digital context (7 modules, examples, exercise)
7. Put the rough objectives and goals (6 modules, frameworks)
8. Defining Short-term, mid-term and long-term goals (8 modules, 1 case study, exercises)
9. Understanding target group (4 modules, fun quiz, examples from various industries)
10. Understanding market & Type of consumption (6 modules, examples, frameworks)
11. Understanding customer journey & Call to action (4 modules, 1 quiz, 1 case study)
12. Layers of investment – assets, maintenance, enhancers, hygiene, paid, organic & branding. (6 modules, reading material)
13. Review the Goals & Optimize Budgeting (2 modules, exercises using the budget framework)
14. Digital Strategy after investment & goals setting (6 modules, Examples for each stack, exercise)
15. Case discussions, Q&A, readings and more

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• Level - Beginner to an expert in the digital marketing domain
• Commitment - 3-5 hrs in 2 days per week
• Duration - 6 weeks of training & mentoring
• Class Timings - 8:30 PM alternate days on Weekends OR Sat & Sun
• Job Option - Pass the DMSC test & qualify for the HR round (25 seats)
• Course Fees - INR 6000 (15% off on 5 or more seats)

Certification & Official Alumni Status from DMU

Complete the program successfully and receive a Certification in Digital Marketing Strategy. You also get an official DMU Alumni Status to be part of a community of Marketing Leaders in India - View Certificate

We train at.....

IIFT, XLRI, UPH, Ambuja Neotia, HP, Oracle Labs, E2exhange, Like Minds etc.

Trainers at DMU

• Abhishek Rungta, CEO, Indus Net Technologies: Abhishek Rungta is the co-founder and CEO of Indus Net Technologies, a 21 year old digital success company with over 750 employees. He started the company with 3000 bucks and now has a turnover of 60 crores. After doing his Bachelors from India he went on to do his MS in Multimedia Technology from the University of Bath, the UK in 1999-2000. Abhishek has invested in several emerging start-ups Plivo, IIM Jobs, Azoi Inc, iDubba, SecPanel, Shopo.in, LetsVenture, Eudora, Capricorn Gifting, CarSingh etc. Today, Indus Net Technologies operates out of India, UK, USA, Canada, Brazil, Singapore, Saudi Arabia & UAE and has delivered over 11000 projects in diverse industries.
• Aji Issac Mathew, Chief Mentor, DigitalMarketingUniversity.com: Aji has been delivering ROI driven digital solutions to few of the world’s finest companies since last 16 years. Digital marketing has made marketing scalable, Aji played the scale game to provide the most affordable but very high-quality digital marketing services and teams through the structural approach. He is a senior member of webmasterworld.com, MOZ and also an author at entrepreneur.com. 
  Aji is a speaker at Digital Fest - Cardiff, Like Minds - Exeter and has been part of several conferences and independent workshops across the UK & India. 

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If you have more queries, email us at uttam@digitalmarketinguniversity.com or call +91-9830828822