CAPSTONE Business Simulation - Faculty Dev Prog - Sept \'10 - Hyderabad

CAPSTONE Business Simulation - Faculty Dev Prog - Sept \'10 - Hyderabad


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About The Event

How A/R period impacts sales? How TQM decisions impact productivity? Who should decide on R&D effort: R&D or Finance or Marketing or…Production…or…? How automation level impacts HR and Finance decisions? Whether a particular product should be promoted through print media or email or direct mail or…? What should be the preferred mode of raising capital: bond or equity or short-term borrowing? Why time is of essence while initiating R&D effort? Several such imponderables are addressed by our managers on daily basis…successfully…and unsuccessfully…

It has been every CEO’s dream to have a Finance head who also understands utility of TQM, and a Production head who understands right A/P policy to ensure continuous supply of raw material, and an R&D head who takes care of difficulties faced by marketing folks, and a TQM head who understands consequences of raising fresh capital, and a Marketing head who understands and appreciates the effort put in by R&D folks…the list is endless…

In one simulation program participants get to appreciate impact everyone of these decisions makes on the overall performance of a company. The Seminar will teach your managers about strategic planning, competitor analysis, internal functional alignment, market segmentation, product positioning, finance and teamwork. At the end of the Seminar, your managers/students shall come to understand the importance of strategy in business and shall come to appreciate the roles played by other function heads i.e. Finance, Production, HR, TQM, R&D, Marketing etc. The Seminar creates simulated environments in which your managers/students face the problems and issues common to a business, and develop the skills they need to solve them.

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