Corporate strategy execution depends upon developing and implementing the best solution in the workplace. Success factors however, rely upon basing the solution on the right requirements, drawn from a sound and robust Business Case. A well crafted business case document outlines the rationale for undertaking a business project. It should be a formal, written argument that argues the reasoning to convince a decision maker to approve an intended action.
A business case explores all feasible approaches to a given problem and enables business owners to select the option that best takes the organization forward. Its purpose is to define the parameters, risks and management factors involved within the project. It can be considered as a tool for the project manager to guide the design, management and evaluation of the project.
A business case aims at capturing all the information, securing approval of human resources and finances required to successfully complete the project, and analysing risks and alternatives. This 8 hours course packs in all the information you will need to create compelling business cases that are comprehensive and persuasive.
The course covers the following topics:
This is a basic introductory course.
Introduction to Business Case
Where does the business case fit in our business model?
Business Case Principles
Planning your Business Case – a summary
How to identify stakeholders’ needs and align your business case with strategic requirements
Strategies for developing a successful business case
Identify market potential and compare market ratings of competitors
Gather inputs including business capabilities and risks involved in the proposed business
Elements that make up a persuasive argument for the business case
Build a compelling case supported by data, tables and so on
Business Case Study writing tips and effective presentation
Use of appropriate language, which is consistent and credible without being biased
Typical Business Case Template
Business Case Checklist
Why Business cases fail, how to give just enough detail but not too much
Business Case Writing session & creative discussion