We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters
A ‘Personal Brand’ is in many ways synonymous with your reputation. It refers to the way other people – your customer, employer, and anyone that crosses your path - see you. Are you a genius? An expert? Are you trustworthy? Can you be the “Go-to” Person? Can you “Solve” your customers’ Problems? What do you Represent? What do you stand for? What is your Potential?
Personal Branding is the idea / notion that pop up in the mind of the person when she hears your name; it is also what people in a room talk about you as soon as you leave that room. And much more.
Personal Branding is the expression of your values and how you deliver them to others..
Personal Branding helps generate chemistry and allows decision makers to assess whether to hire or work with you.
Personal Branding is how you define yourself and the work you do. Personal Branding is what people experience when they meet you face to face.
Personal Branding is your virtual piece of real estate in the minds of others.
Personal Branding links your strengths, passions, and key attributes with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.
What you will Learn:
1. The 4W1H of Personal Branding – the building block 2. Defining YOU 3. How to bridge the Gap between what others think of you and what you want them to think - Build Your Influence. 4. Personal Branding Roadmap - Objectives, Milestones & Staircases. 5. Learning, Unlearning & Drop. 6. Personal Brand Articulation - Elevator Pitch, Brand Avatar & Image 7. Personal Branding through Social Media – Do’s & Dont’s
Pedagogy: Workshop Style. Plenty of Excercise & Experiments. Hands-on Participatory Case Studies
No. of Participants : 25 Max.
Workshop Investment: Normally, this program would cost you INR..22,500.0. However, since this is my first program in Delhi / North, I am offering this at INR 9500.0 Early Bird Price : INR 8000 (until 20th May 2016)
Hello from your Personal Brand Coach:
Hi! This is Susmita
I am your Personal Brand coach. Personal Branding is an experience that everyone needs to go through at least once in her life. It’s like a complete overhaul of your system – it takes the junk out of you and puts the right perspective back to your life, career or anything else which is essential to your living. I am practicing Personal Branding for couple of years now; (along with running my own Brand Strategy organization), and the process have improved my own life. It has helped me to prioritise my life’s objectives and helped to put a method to my madness. I wish you the same for you – and nothing less! My first client was the Editor of DNA, and since then I have worked with individuals who come from top companies like HSBC, Time, Wipro, etc. I have also worked with a very prestigious fashion photographer from Chicago, USA as well as a top notch mountaineer from India who is all set to be part of the Severn Summiteers Club.