Adaptive Product Marketing & Sales Professional@ Bangalore on 5th-6th August 2011

Adaptive Product Marketing & Sales Professional@ Bangalore on 5th-6th August 2011

 

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About The Event

Description:

Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Enabling aspiring, new and existing PM/PMMs with pragmatic methodologies and field tested best practices, is critical as MNCs in India look at augmenting their technical execution with business focus and as Indian products go global.

As the IT product industry adapts to new business models like Software as a Service (SaaS), new route to markets through the Web 2.0 and new customer acquisition paradigms for B2B and B2C segments with social media marketing, we aim to prepare and create the next generation professionals to be ready for the challenge and lead successful business.We envision Adaptive Marketing to be the pioneer service provider in product management and marketing training, consulting and execution services.

Master the art of productizing
Adaptive Productizing Workshop for Sales and Marketing Professionals is a 2 day comprehensive professional program focussed on building and developing foundational skills in the functional areas of product management and marketing, specifically designed for sales and marketing managers.

Workshop Summary:
The Adaptive Productizing Workshop for Sales and Marketing professionals is specifically designed for heavy client facing roles such as those in business development, sales and marketing. By attending this workshop, sales and marketing professionals are in a better position to answer questions such as:

  • Why are we building the product?
  • Who is the target buyer/customer for this product?
  • How does this product positioned in the market as compared to other competitors’ products?
  • How does the product make money?
  • What will get conversations started around the products?

It also helps sales and marketing professionals gain a thorough understanding of full spectrum process of conceiving, validating, designing, monetizing and launching products beyond technology building. This workshop helps sales and marketing professionals extend their vision of the product beyond the marketing checklist and grasp the integrated marketing plan tied to business goals.

In summary, this workshop enables sales and marketing professionals transform their working outlook from “sales target centric” to “customer/market centric”. At the end of the workshop, successful attendees are awarded “Adaptive Certified Product Professional” certificated that formally recognizes them at outstanding product management professionals in the industry.

Key Benefits:

Workshop Takeaway / Benefits
At the end of the workshop, product professional can expect to bring the following advantages to their jobs.

  • Develop and implement a comprehensive marketing plan, Execute a successful launch plan.
  • Become an integrated product marketing manager.
  • Become a Go-To-Market Guru.
  • Achieve a high product success rate and create customer success stories.
  • Optimize lead generation and improve closures.
  • Marketing Measurement, ROI and Optimization.
  • Preparation for Adaptive Certified Product Professional.

Workshop Agenda:

DAY1    
Module1: Productizing Process

  • Primer to productizing innovation.
  • Introduction to product management.
  • Overview of Adaptive Marketing Framework.

Module 2:Market Analysis

  • Customer Value Research and Analysis.
  • Firm Competencies, Competitive Industry / Market Analysis.
  • Customer Win/Loss Analysis, Firm Performance Analysis.

Module 3: Strategic Planning

  • Target Market Definition and Sizing.
  • Product Strategy.
  • Strategic Pricing.

DAY 2:
Module 3: Strategic Planning (contd)

  • Buy, Build, Partner.
  • Business Model & Plan.

Module4:Product Planning

  • Requirement Definition
  • Product Line Economies - Budget.
  • Planning and Cost Mgmt.
  • Market Acceptance and Availability.
  • Product Roadmapping.

Go To Market Planning

  • Positioning and Value Communication.
  • Routes - To - Market - Channels and Partnerships.
  • Marketing Planning, Launch Planning.
  • Customer Acquisition Models.

Sales Enablement

  • Collaterals and Lead Generation.
  • Sales and Channel Training.
  • Customer Relationship Management.
  • Funnel Analysis.
  • Market Assets at Different Sales Stages.
  • Technical Tools Vs. Business Tools as Marketing Assets.

Certifications:
   
Association of International Product Managers and marketing Managers (AIPMM) have chosen Adaptive Marketing as their partner to bring global certifications for CPM® and CPMM® to India.

Developed to focus on interdisciplinary best practices, AIPMM's Certified Product Manager and Certified Product Marketing Manager program breaks through industry barriers to set the standard with proven methods and processes. Through your participation, you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle. The result? Instead of relying upon static methodologies, your company will rely upon you.

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