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Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Enabling aspiring, new and existing PM/PMMs with pragmatic methodologies and field tested best practices, is critical as MNCs in India look at augmenting their technical execution with business focus and as Indian products go global.
As the IT product industry adapts to new business models like Software as a Service (SaaS), new route to markets through the Web 2.0 and new customer acquisition paradigms for B2B and B2C segments with social media marketing, we aim to prepare and create the next generation professionals to be ready for the challenge and lead successful business.We envision Adaptive Marketing to be the pioneer service provider in product management and marketing training, consulting and execution services.
Master the art of productizing
Adaptive Productizing Workshop for Sales and Marketing Professionals is a 2 day comprehensive professional program focussed on building and developing foundational skills in the functional areas of product management and marketing, specifically designed for sales and marketing managers.
The Adaptive Productizing Workshop for Sales and Marketing professionals is specifically designed for heavy client facing roles such as those in business development, sales and marketing. By attending this workshop, sales and marketing professionals are in a better position to answer questions such as:
It also helps sales and marketing professionals gain a thorough understanding of full spectrum process of conceiving, validating, designing, monetizing and launching products beyond technology building. This workshop helps sales and marketing professionals extend their vision of the product beyond the marketing checklist and grasp the integrated marketing plan tied to business goals.
In summary, this workshop enables sales and marketing professionals transform their working outlook from “sales target centric” to “customer/market centric”. At the end of the workshop, successful attendees are awarded “Adaptive Certified Product Professional” certificated that formally recognizes them at outstanding product management professionals in the industry.
Workshop Takeaway / Benefits
At the end of the workshop, product professional can expect to bring the following advantages to their jobs.
Module1: Productizing Process
Module 2:Market Analysis
Module 3: Strategic Planning
Module 3: Strategic Planning (contd)
Go To Market Planning
Association of International Product Managers and marketing Managers (AIPMM) have chosen Adaptive Marketing as their partner to bring global certifications for CPM® and CPMM® to India.
Developed to focus on interdisciplinary best practices, AIPMM's Certified Product Manager and Certified Product Marketing Manager program breaks through industry barriers to set the standard with proven methods and processes. Through your participation, you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle. The result? Instead of relying upon static methodologies, your company will rely upon you.