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Adaptive Marketing creates next generation product   management and marketing professionals,                 critical   catalysts for the fast growing IT product ecosystem in India. Enabling                 aspiring, new and existing PM

Adaptive Product Management Professional@ Bangalore on 25th-26th August 2011


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About The Event


Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Enabling aspiring, new and existing PM/PMMs with pragmatic methodologies and field tested best practices, is critical as MNCs in India look at augmenting their technical execution with business focus and as Indian products go global.

As the IT product industry adapts to new business models like Software as a Service (SaaS), new route to markets through the Web 2.0 and new customer acquisition paradigms for B2B and B2C segments with social media marketing, we aim to prepare and create the next generation professionals to be ready for the challenge and lead successful business.We envision Adaptive Marketing to be the pioneer service provider in product management and marketing training, consulting and execution services.

Master the art of productizing
Adaptive Product Management Professional Workshop is a 6 day comprehensive professional certification program focussed on building and developing foundational skills in the functional areas of product management and strategic marketing.

Workshop Summary:
Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.

Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.

Key Benefits:
Workshop Takeaway / Benefits:

At the end of the workshop, product professional can expect to bring the following advantages to their jobs.

  • Understanding full spectrum process of productizing
  • Learn to convert ideas into products that people will buy
  • Understand how to build roadmaps
  • Understand P&L and Financial Mechanics
  • Gain ability to manage entire product lifecycle from product ideation, strategy and development and product launch
  • Achieve transformation from a product professional or a technology professional to Global Product Manager
  • AIPMM Certification - Certified Product Manager or Certified Product Marketing Manager

Ideal for
Adaptive Advanced Product Management Certification Workshop is ideal for business professionals in the following profile. This workshop offers immense benefits for a wide range of product professionals.

  • Business Analysts
  • Project Managers
  • Senior Engineering Managers
  • Marketing Analysts
  • QA Leads / QA Managers
  • Dev. Leads / Dev. Managers
  • Architects
  • Agile Product Owners
  • Technical Product Managers
  • Technical Program Managers

Workshop Agenda:
DAY 1:

Module 1: Productizing Process

  • Primer to productizing innovation
  • Introduction to product management
  • Overview of Adaptive Marketing Framework

Module 2:Market Analysis

  • Customer Value Research and Analysis
  • Firm Competencies, Competitive Industry / Market Analysis
  • Customer Win/Loss Analysis, Firm Performance Analysis

Module 3: Strategic Planning

  • Target Market Definition and Sizing
  • Product Strategy
  • Strategic Pricing

DAY 2:
Module 3: Strategic Planning (contd)

  • Buy, Build, Partner
  • Business Model & Plan

Module 4:Product Planning

  • Requirement Definition
  • Product Line Economies - Budget
  • Planning and Cost Mgmt.
  • Market Acceptance and Availability
  • Product Roadmapping

Go To Market Planning

  • Positioning and Value Communication
  • Routes - To - Market - Channels and Partnerships
  • Marketing Planning, Launch Planning
  • Customer Acquisition Models

Sales Enablement

  • Collaterals and Lead Generation
  • Sales and Channel Training
  • Customer Relationship Management
  • Funnel Analysis
  • Market Assets at Different Sales Stages
  • Technical Tools Vs. Business Tools as Marketing Assets

Association of International Product Managers and marketing Managers (AIPMM) have chosen Adaptive Marketing as their partner to bring global certifications for CPM® and CPMM® to India

Developed to focus on interdisciplinary best practices, AIPMM's Certified Product Manager and Certified Product Marketing Manager program breaks through industry barriers to set the standard with proven methods and processes. Through your participation, you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle. The result? Instead of relying upon static methodologies, your company will rely upon you.

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