Adaptive Internet Product Management Workshop by Viveck Kumar @ Bangalore

Adaptive Internet Product Management Workshop by Viveck Kumar @ Bangalore

 

  • Early Bird Registration

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    INR 8999
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  • Adaptive Alumni

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    INR 7999
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  • Regular Registration

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    INR 9999
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  • Corporate Registration

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    INR 8499
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About The Event

Introduction

The 1 day Internet product management workshop is an experiential learning boot camp which is tailored to meet the needs of Internet product managers. It deals extensively with Internet based product design and covers the methodologies associated with product management.


What can you expect out of this workshop?

A methodology to create products consistently that customers love. In Internet, the successful products were not born out of

  • Diligent market research or focus groups
  • Or by being completely customer focused

Its different than the way most companies practice product management in India


What is special about this workshop?

  • The course focuses on the fundamental tenets of product management which has never been taught before – “behavioral science”
  • Behavioral science will explain a lot of conundrums that plagues the prod-uct managers in understanding their customers and thereby creating better products.
  • Other cutting edge topics such as design thinking, customer development model will also be covered during the course.
  • The instructors for this course have managed products implementing these methods in some of the leading companies in India and abroad.


What will be your key takeaways?

You will

  • Never view product management in the same way
  • More educated approach about understanding customers
  • More structured way for creating products that aligns with organi-zation goals
  • Discovering right products
  • Developing products in a right way
  • Understanding the common mistakes of product management
  • How to work and engage with different teams – sales, design, development and marketing

In a nutshell, how to create products that customers love


Session Plan

The day is divided into 4 sessions

Session 1: Understanding of Internet
Key concepts such as long tail, crowdsourcing, business models will be discussedd

Session 2: Customer development model
The importance of markets and approach for creating products that customers love. Some aspects of behavioral science will also be introduced during this hour

Lunch Break

Session 3: Product Strategy
The session deep dives into high level strategy that a product manager can use basis market, behavior, portfolio, etc

Session 4: C-D-A-R challenge
The sessions details the solution to practical challenges that a product manager in a web 2.0 company faces

Session 5: Adaptive Internet Product Test (Basic Level)

Who is it for?
Aspiring PMs, Product managers in Internet companies, Project Managers, Program Managers, Product Sales Professionals, Entrepreneurs of web 2.0/ New media start ups

Why Adaptive?

  •  At the successful completion of course, You get to become Adaptive Internet Product  Manager at Basic Level
  •  Adaptive Alumni - become a part of adaptive alumni and network with product managers around you

Viveck P Kumar

Viveck KumarViveck is currently managaing products for Paypal/Ebay. Prior to this, he was General Manager - products with a start up initiative of Reliance Big Entertainment, where he was responsible for  heading the team to create the first indigenous Internet ad-exchange. 

Viveck was also an entrepreneur creating a surrogate business consulting network during his early days of career. Being one of the initial members of Zapak, he had the opportunity to lead manage important product lines of the company. Viveck has also worked with MNCs such as SAS where was incharge for the application business and handled the business development for business consulting division of Wipro. 

During his tenure as product manager, he has strongly advocated and implemented Internet Product Framework during the phases of product creation and adoption leading them to success.

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