7th Marketing Conclave-Mumbai-21st April 2011

7th Marketing Conclave-Mumbai-21st April 2011

 

  • Regular Registration

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    INR 4500
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  • Group Registration 2-4

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    INR 4050
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  • Group Registration 5 and More

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    INR 3600
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About The Event

 

INTRODUCTION

Marketing strategies has been the driving force of brand building in India and world over. Upcoming technologies have aided in developing new strategies that will infuse a fresh lease of life to the marketing arena. The 7th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI) aims at looking at the convergence of technologies that will give a boost of creativity to the new marketing strategies being formulated. The conference, to be held in Mumbai, will also look at how alternative mediums like interactive television will provide new opportunities to marketers.

AGENDA
09:00-10:00 hrs Registration and Coffee
10:00-11:20 hrs SESSION 1 PANEL DISCUSSION: Bringing science to the art of marketing

  • How compelling and consistent is the experience you offer customers?
  • Are you doing things manually that should really be automated?
  • Do your competitors understand your customers better than you do?
  • Are you leveraging customer data to its full potential?

10:00-10:15 hrs Keynote Session:To be Finalized

10:15-10:20 hrs Session Moderator: Bhaskar Das, Executive & President, Bennett Coleman & Co. Ltd*

10:20-11:00 hrs Panel Discussion:

  • Hitesh Oberoi, Chief Executive Officer, Info Edge
  • C.R.Vinay, Chief Executive & Founder, Customer Centria
  • Vivek Bhargava, Managing Director, Communicate
  • S.P.Narayanan, Vice President – Marketing, Idea Cellular
  • Subhrangshu Neogi, Director- Brand and Corporate Communication, Religare
  • Hari Krishnan, Country Manager, Linkedin India

11:00-11:15 hrs Q&A Session conducted by Session Moderator

11:15-11:20 hrs Summing up by Session Moderator

11:20-11:35 hrs Tea/Coffee Break

11:35-12:40 hrs SESSION 2: PANEL DISCUSSION: Mobile Marketing: Consumer Engagement

  • In lieu of regulatory changes, what holds in future of Mobile Marketing in India?
  • What are the new rules of engagement with mobile consumers?
  • Can brands be built on mobile?
  • Mobile commerce will aid growth of mobile marketing or vice versa?
  • Applications for mobile marketing: Worth investing for brands?

11:35-11:40 hrs Session Moderator: To be finalized

11:40-12:20 hrs Panel Discussion:

  • Giriraj Bagri, Vice President- Marketing, Castrol India 
  • Rameet Arora, Senior Director Marketing, Mcdonalds India
  • K Ramakrishnan, President Marketing, Café Coffee Day 
  • Sumit Chowdhury, Vice President & Partner, IBM Global Business Services
  • Badri Sanjeevi, Chief Executive Officer, Mauj
  • Sandeep Sawhney, Chief Product & Innovation Officer, Aircel *

12:20-12:35 hrs Q&A Session conducted by Session Moderator

12:35-12:40 hrs Summing up by Session Moderator

12:40-12:45 hrs Change over

12:45-13:50 hrs SESSION 3: PANEL DISCUSSION- Social Media- Advocacy in Advertising Consumers are no more silent takers. They have adopted new avatar of commenters, creators and critics. Connecting with consumers is not sufficient any more. But a Social media platform comes with great level of confusion and risk. In this session, panelist will not only explore new ways of engaging with consumers but also help in cracking the code for turning consumers into brand ambassadors.

12:45-12:50 hrs Session Moderator:Shailesh Rao, Managing Director- Media & Platforms- JAPAC, Google

12:50-13:30 hrs Panel Discussion:

  • Pradeep Shrivastava, Director Operations, Videocon Telecommunications 
  • Sanjay Tripathy, Executive Vice President- Marketing and Direct Channels, HDFC Life
  • Abdul Khan, Head- Marketing, Tata Teleservices Maharashtra
  • Virginia Sharma, Director Marketing & Communications, IBM

13:30-13:45 hrs Q&A Session conducted by Session Moderator

13:45-13:50 hrs Summing up by Session Moderator

13:50-14:50 hrs Lunch

14:50-15:50 hrs SESSION 4: PANEL DISCUSSION: Interactive Television – The upcoming opportunity for marketers

  • How interactive TV can be used to localize national advertising campaigns and its relevance?
  • What are the reasons that interactive TV should be included in an ad agency’s media plan?
  • Changing relation between advertisers & broadcasters as interactive TV space matures

14:50-14:55 hrs Session Moderator Vikram Sakhuja, Chief Executive Officer- South Asia, Group M

14:55-15:35 hrs Panel Discussion

  • Srikanth Srinivasamadhavan, General Manager Media Services –Unilever- South Asia, HUL
  • Ronita Mitra, Head- Corporate Brand Group, ICICI Bank
  • Suparna Singh, Managing Editor & Deputy Chief Executive Officer,NDTV Convergence
  • Salil Kapoor, Chief Operating Officer, Dish TV

15:35-15:50 hrs Q&A Session conducted by Session Moderator

15:50-15:55 hrs Summing up by Session Moderator

15:55-16:10 hrs Tea/Coffee Break

16:10-17:15 hrs SESSION 5: PANEL DISCUSSION: Creativity and Marketing- Through emerging technologies

  • Creativity, the blood of advertising: When will it flow into the digital medium?
  • Marketers, Creative Directors or Publishers: In whose court lays the ball of creativity?
  • Do creative marketing campaigns generate higher returns?
  • Does DNA of creativity help to increase advertising effectiveness on digital platforms?
  • Creativity will drive digital innovation or vice versa?

16:10-16:15 hrs Session Moderator: Manish Vij, Co-Founder and Chief Business Officer, Smile Interactive Technology Group

16:15-16:55 hrs Panel Discussion: 

  • Bobby Pawar, Chief Creative Officer, Mudra Group 
  • Aditya Save, Head Media, Marico
  • K S Chakravarthy, National Creative Director, FCB Ulka 16:55- 17:10 hrs Q&A Session conducted by Session Moderator

17:10- 17:15 hrs Summing up by Session Moderator

Conference Concludes

Venue Map