Ticket is valid for all four days along with google examination , certification and snacks.
Sale Date Ended
Ticket is valid for all four days along with google examination , certification and snacks.
Sale Date Ended
Ticket is valid for all four days along with google examination , certification and snacks.
Sale Date Ended
Ticket is valid for all four days along with google examination , certification and snacks.
Sale Date Ended
Digital Marketing Course With Google Certification by Madhuri B
Director at CrimsonCobalt Digital I Trainer at TISS-SVE
19th August(Saturday) 2017 |
20th August(Sunday),2017 |
21th August(Saturday),2017 |
22th August(Sunday), 2017 |
EARLY BIRD DISCOUNT - INR 6500 /-
STUDENTS AND TEAM ENTRY - INR 6000/-
WeBind's Digital Marketing Workshop with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics.
Day 1
9 am : Registration
(Grab your seats, get your laptops connected to the wifi)
9:30 am: Ice - Breaking Session
9:45 - 12.00 pm: Introduction to Digital Marketing & Its Strategy
Why Digital Marketing is Important?
Different channels for Digital Marketing
Resources required for Digital Marketing
How to make your first digital plan/ example (Activity)
12:00 pm - 2:00 pm : SEM: Google Adwords/PPC (Google Certification Training)
Introduction to AdWords
Different types of campaigns
Certification and business usage
2.00 - 2:45 pm: Lunch
2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)
AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Activity)
Day 2
10:00 - 1.00pm : SEM: Adwords Search Advertising
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Activity)
1 - 1:45 pm: Lunch
1.45 - 3.30pm: SEM: AdWords Display, Video, Mobile, Shopping overview
3.30 - 5.30pm: Introduction to Search Engine Optimisation (SEO)
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimisation
Off-Page optimisation
Case Study Discussion on SEO(Activity)
Day 3
9:30 am - 11:30pm: Introduction to Social Media Marketing
Why Social Marketing
Advantages of Social media
Selling on social media and content formats
11:30 pm - 1pm: Social Media Marketing Plan
How to plan a social media strategy for a business
1 - 1:45 pm: Lunch
1:45 - 4:30 pm: Facebook (Major Activity
Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook
Introduction to Instagram marketing
4:30 -4:45 pm: Snacks
4:45 - 5:30 pm: Facebook Insights
Day 4
10:00 - 11.30 am: Twitter & LinkedIn Ads
Twitter Ads & Analytics
LinkedIn Advertising - Ad Types
11.30 - 2.00 pm: Introduction to YouTube Marketing
Youtube advertising
Learn to customize your channel
Video Strategies
Optimize Videos for Search
Paid Video Promotion
2 - 2:45 pm: Lunch
2.45 - 4.00 pm: Email Campaign
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Hands-On Activity)
How to develop an email list
4:00 - 4:15 pm: Doubts over Snacks
4:15pm - 5:15pm:Project : Group Activity
5:15 pm - 5:30 pm: Certificate Distribution