4-Days Digital Marketing with Google Certification | Mumbai

4-Days Digital Marketing with Google Certification | Mumbai

 

  • Early Bird

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 6500
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  • Team Ticket

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 6000
    Sold Out
  • Students

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 6000
    Sold Out
  • Ticket

    Ticket is valid for all four days along with google examination , certification and snacks.

    Sale Date Ended

    INR 7500
    Sold Out

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About The Event

Digital Marketing Course With Google Certification by Madhuri B

Director at CrimsonCobalt Digital I Trainer at TISS-SVE

19th August(Saturday) 2017

20th August(Sunday),2017

21th August(Saturday),2017

22th August(Sunday), 2017

EARLY BIRD DISCOUNT - INR 6500 /-

STUDENTS AND TEAM ENTRY  - INR 6000/-

 

WeBind's Digital Marketing Workshop with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics.

 

COURSE CURRICULUM:

 Day 1

9 am : Registration
(Grab your seats, get your laptops connected to the wifi)

9:30 am: Ice - Breaking Session

9:45 - 12.00 pm:  Introduction to Digital Marketing & Its Strategy

  • Why Digital Marketing is Important?

  • Different channels for Digital Marketing

  • Resources required for Digital Marketing

  • How to make your first digital plan/ example (Activity)

12:00 pm - 2:00 pm : SEM: Google Adwords/PPC (Google Certification Training)

  • Introduction to AdWords

  • Different types of campaigns

  • Certification and business usage

2.00  - 2:45 pm: Lunch

2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)

  • AdWords Account Structure

  • Basic Advertising Metrics

  • Keyword Planner

  • Conversion tracking

  • Account creation (Activity)

 Day 2

10:00 - 1.00pm : SEM: Adwords Search Advertising

  • Introduction to Search

  • Keywords and Match Types

  • Creating Search Ads

  • Bid Strategies and Bid Modifiers

  • Quality Score

  • Google Keyword Planner (Activity)

1 - 1:45 pm:  Lunch

1.45 - 3.30pm: SEM: AdWords Display, Video, Mobile, Shopping overview

3.30 - 5.30pm: Introduction to Search Engine Optimisation (SEO)

  • Understand the major functions of a Search Engine

  • What is SEO and its need?

  • How to find/choose relevant keywords

  • On-page optimisation

  • Off-Page optimisation

  • Case Study Discussion on SEO(Activity)

Day 3

9:30 am - 11:30pm: Introduction to Social Media Marketing

  • Why Social Marketing

  • Advantages of Social media

  • Selling on social media and content formats

11:30 pm - 1pm: Social Media Marketing Plan

  • How to plan a social media strategy for a business

1 - 1:45 pm:  Lunch

1:45 - 4:30 pm: Facebook (Major Activity

  • Engaging with fans on Facebook and growing organically

  • Advertising On Facebook – Creating And Running An Ad

  • Facebook Insights – Understanding important metrics to measure audience engagement

  • Ad Manager On Facebook

  • Business Manager on Facebook

  • Introduction to Instagram marketing

4:30 -4:45 pm: Snacks

4:45 - 5:30 pm: Facebook Insights

Day 4


10:00 - 11.30 am: Twitter & LinkedIn Ads

  • Twitter Ads & Analytics

  • LinkedIn Advertising - Ad Types

11.30 - 2.00 pm: Introduction to YouTube Marketing

  • Youtube advertising

  • Learn to customize your channel

  • Video Strategies

  • Optimize Videos for Search

  • Paid Video Promotion

2 - 2:45 pm:  Lunch

2.45 - 4.00 pm: Email Campaign

 

  • Email Marketing advantages and When to use it

  • How to create an Email Marketing list

  • Using MailChimp (Hands-On Activity)

  • How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks

4:15pm - 5:15pm:Project : Group Activity

5:15 pm - 5:30 pm: Certificate Distribution

Workshop Details

  • Learn 8 Digital Marketing Disciplines & Tools.
  •  
    Hand-on training on SEM/ Google Adwords
  •  
    Learn the technique to interpret Facebook Insights
  •  
    Define digital marketing objectives, KPIs and success metrics.
  •  
    Develop contagious content for Facebook, Instagram, linkedIn and other social media channels.
  •  
    Deliver a social media campaign by creating attractive offers, advertise it through Facebook, and house it on a landing page.
  •  
    Measure their social media marketing performance metrics and ROI.
  •  
    Create strategies and tactics to engage and sustain their online communities.

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