4-Days Digital Marketing with Google Certification

Digital Marketing Course With Google Certification by NITIN RAGHANI 

TRAINER FOR London Institute of Corporate Training

EARLY BIRD DISCOUNT - INR 6500 /-

STUDENTS AND TEAM ENTRY  - INR 6000/-

WeBind's Digital Marketing Workshop with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics.

COURSE CURRICULUM:

 Day 1

9 am : Registration
(Grab your seats, get your laptops connected to the wifi)

9:30 am: Ice - Breaking Session

9:45 - 12.00 pm:  Introduction to Digital Marketing & Its Strategy

• Why Digital Marketing is Important?

• Different channels for Digital Marketing

• Resources required for Digital Marketing

• How to make your first digital plan/ example (Activity)

12:00 pm - 2:00 pm : SEM: Google Adwords/PPC (Google Certification Training)

• Introduction to AdWords

• Different types of campaigns

• Certification and business usage

2.00  - 2:45 pm: Lunch

2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)

• AdWords Account Structure

• Basic Advertising Metrics

• Keyword Planner

• Conversion tracking

• Account creation (Activity)

 Day 2

10:00 - 1.00pm : SEM: Adwords Search Advertising

• Introduction to Search

• Keywords and Match Types

• Creating Search Ads

• Bid Strategies and Bid Modifiers

• Quality Score

• Google Keyword Planner (Activity)

1 - 1:45 pm:  Lunch

1.45 - 3.30pm: SEM: AdWords Display, Video, Mobile, Shopping overview

3.30 - 5.30pm: Introduction to Search Engine Optimisation (SEO)

• Understand the major functions of a Search Engine

• What is SEO and its need?

• How to find/choose relevant keywords

• On-page optimisation

• Off-Page optimisation

• Case Study Discussion on SEO(Activity)

Day 3

9:30 am - 11:30pm: Introduction to Social Media Marketing

• Why Social Marketing

• Advantages of Social media

• Selling on social media and content formats

11:30 pm - 1pm: Social Media Marketing Plan

• How to plan a social media strategy for a business

1 - 1:45 pm:  Lunch

1:45 - 4:30 pm: Facebook (Major Activity

• Engaging with fans on Facebook and growing organically

• Advertising On Facebook – Creating And Running An Ad

• Facebook Insights – Understanding important metrics to measure audience engagement

• Ad Manager On Facebook

• Business Manager on Facebook

• Introduction to Instagram marketing

4:30 -4:45 pm: Snacks

4:45 - 5:30 pm: Facebook Insights

Day 4

10:00 - 11.30 am: Twitter & LinkedIn Ads

• Twitter Ads & Analytics

• LinkedIn Advertising - Ad Types

11.30 - 2.00 pm: Introduction to YouTube Marketing

• Youtube advertising

• Learn to customize your channel

• Video Strategies

• Optimize Videos for Search

• Paid Video Promotion

2 - 2:45 pm:  Lunch

2.45 - 4.00 pm: Email Campaign

• Email Marketing advantages and When to use it

• How to create an Email Marketing list

• Using MailChimp (Hands-On Activity)

• How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks

4:15pm - 5:15pm:Project : Group Activity

5:15 pm - 5:30 pm: Certificate Distribution

Workshop Details

• Learn 8 Digital Marketing Disciplines & Tools.
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  Hand-on training on SEM/ Google Adwords
•  

  Learn the technique to interpret Facebook Insights
•  

  Define digital marketing objectives, KPIs and success metrics.
•  

  Develop contagious content for Facebook, Instagram, linkedIn and other social media channels.
•  

  Deliver a social media campaign by creating attractive offers, advertise it through Facebook, and house it on a landing page.
•  

  Measure their social media marketing performance metrics and ROI.
•  

  Create strategies and tactics to engage and sustain their online communities.